What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

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Nov 11 Zara Raised Details Slingback Pumps

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Princess Madeleine, Shoes

Zara Raised Details Slingback Pumps

High-heel slingback shoes with raised detail on the front.

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Worn by Princess Madeleine on:

9 November 2022
17 June 2024 - Stella Polaris Summit
25 September 2024 - Meeting with Olena Zelenska, New York City

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May 29, 2025

Gucci Floral Embroidered Jacket

May 29, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 11 Zara Raised Details Slingback Pumps

Zara Raised Details Slingback Pumps

Worn by Princess Madeleine on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 11 Zara Raised Details Slingback Pumps

Zara Raised Details Slingback Pumps

Worn by Princess Madeleine on:

Nov 11 Jimmy Choo Bing 100 Mules

Nov 11 Giorgio Armani Belted Maxi Velvet Coat

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