What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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I Santi Large Tote Bag

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Dec 29

Dec 29 Zara Tweed Blazer

Sarah Williams

Princess Madeleine, Outerwear

Zara Tweed Blazer

Boucle blazer with silver buttons

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Worn by Princess Madeleine on:

13 September 2012

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Oct 22, 2025

I Santi Large Tote Bag

Oct 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 29 Zara Tweed Blazer

Zara Tweed Blazer

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 29 Zara Tweed Blazer

Zara Tweed Blazer

Worn by Princess Madeleine on:

Dec 29 Valentino Studded Cotton-gabardine Jacket

Dec 28 Claudie Pierlot Bird Ruffle Lace Top in White

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