What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 23, 2026

Prince Joachim and Princess Marie attend dinner for Danish Honorary Consuls

October 23, 2026

On Thursday, Prince Joachim and Princess Marie attended a reception and a dinner hosted by the Danish Embassy in Washington, D.C for Danish Honorary Consuls.

October 23, 2026

Latest Find

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Beatrice Casiraghi, Accessories, Rings

Christian Dior Dior Rocks Ring in Gold-Finish Metal and Sparkling Crystal

Beatrice Casiraghi, Accessories, Rings

May 26

May 26 Zimmermann Crush Blouse

Heaven

Princess Josephine, Tops, Crown Princess Mary

Zimmermann Crush Blouse

The Crush Blouse in Multi Floral from our Resort 2025 Collection, Crush. A ramie blouse featuring a stand collar, elasticated cuffs and buttons down the centre front.

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