What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All in Accessories

Calleija Laurelin 18ct Rose Gold Morganite and Diamond Drop Earrings

Jun 14

Jun 14 Calleija Laurelin 18ct Rose Gold Morganite and Diamond Drop Earrings

Zara Phillips, Accessories, Earrings

Cartier Tank Americaine Watch

Jun 13

Jun 13 Cartier Tank Americaine Watch

Princess Madeleine, Accessories, Watches

Ole Lynggaard Shooting Stars Small Ring

Jun 13

Jun 13 Ole Lynggaard Shooting Stars Small Ring

Princess Sofia, Accessories, Rings

Ole Lynggaard Shooting Stars Large Ring

Jun 13

Jun 13 Ole Lynggaard Shooting Stars Large Ring

Princess Sofia, Accessories, Rings

Vineyard Vines Boys’ Beach Chair Tie

Jun 13

Jun 13 Vineyard Vines Boys’ Beach Chair Tie

Prince Nicolas, Accessories

Iradj Moini Purple Flower Brooch

Jun 10

Jun 10 Iradj Moini Purple Flower Brooch

Grand Duchess Maria Teresa, Accessories, Brooches

PDPAOLA Pavé Twist Hoops

Jun 9

Jun 9 PDPAOLA Pavé Twist Hoops

Queen Letizia, Accessories, Earrings

Tom Ford Winona Sunglasses in Dark Havana

Jun 9

Jun 9 Tom Ford Winona Sunglasses in Dark Havana

Crown Princess Victoria, Accessories, Sunglasses

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Sézane Georgia Earrings

Jun 6

Jun 6 Sézane Georgia Earrings

Queen Mathilde, Accessories, Earrings

By Jolima Lilly Flower Earrings

Jun 6

Jun 6 By Jolima Lilly Flower Earrings

Princess Estelle, Earrings, Accessories, Crown Princess Victoria

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Zimmermann Two-Tone Woven Leather Belt

Jun 4

Jun 4 Zimmermann Two-Tone Woven Leather Belt

Crown Princess Mary, Accessories

Roxanne Assoulin Royal Bracelet

Jun 3

Jun 3 Roxanne Assoulin Royal Bracelet

Princess Marie, Accessories, Bracelet

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Ro Copenhagen Fryd Ear-Pendant in 18kt Yellow Gold and Moonstone

Jun 2

Jun 2 Ro Copenhagen Fryd Ear-Pendant in 18kt Yellow Gold and Moonstone

Princess Marie, Earrings, Accessories

Ro Copenhagen Fryd Wave Earrings in 18kt Yellow Gold with Diamonds

Jun 2

Jun 2 Ro Copenhagen Fryd Wave Earrings in 18kt Yellow Gold with Diamonds

Princess Marie, Earrings, Accessories

Fjällräven Canvas Brass Belt

May 27

May 27 Fjällräven Canvas Brass Belt

Crown Princess Mary, Accessories

Dulong Fine Jewelry Aquamarine Stud Earrings

May 27

May 27 Dulong Fine Jewelry Aquamarine Stud Earrings

Crown Princess Mary, Accessories, Earrings, Princess Isabella

Maria Nilsdotter Huldra Neckpiece

May 27

May 27 Maria Nilsdotter Huldra Neckpiece

Crown Princess Victoria, Accessories, Necklace