What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Mar 27, 2026

Latest Find

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Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Princess Caroline, Outerwear

All in Bags

Olympia Le-Tan Hitchcock's Frenzy Book Clutch In Black Multi

Oct 22

Oct 22 Olympia Le-Tan Hitchcock's Frenzy Book Clutch In Black Multi

Princess Maria-Olympia, Bags

Loewe Amazona 23 Bag in Metallic Embellished Silk

Oct 22

Oct 22 Loewe Amazona 23 Bag in Metallic Embellished Silk

Queen Sofia, Bags

Magrit Alice Clutch in Gold Leather

Oct 21

Oct 21 Magrit Alice Clutch in Gold Leather

Queen Letizia, Bags

Tod's D-Cube Small Bowler Bag in White/Burgundy

Oct 21

Oct 21 Tod's D-Cube Small Bowler Bag in White/Burgundy

HGD Stéphanie, Bags

Miu Miu Matelassé Leather Clutch in Black

Oct 20

Oct 20 Miu Miu Matelassé Leather Clutch in Black

Scarlett-Lauren Sirgue, Bags

Susan Szatmary Petit Palais Bag in Fair

Oct 19

Oct 19 Susan Szatmary Petit Palais Bag in Fair

Crown Princess Victoria, Bags

Wilbur & Gussie Charlie Clutch in Black Silk with Bee Brooch

Oct 18

Oct 18 Wilbur & Gussie Charlie Clutch in Black Silk with Bee Brooch

Crown Princess Victoria, Bags

Bottega Veneta Cassette Bag in Black Leather

Oct 18

Oct 18 Bottega Veneta Cassette Bag in Black Leather

Crown Princess Victoria, Bags

A Bag With A Story Mira Clutch in Nude Snakeskin

Oct 17

Oct 17 A Bag With A Story Mira Clutch in Nude Snakeskin

Queen Mathilde, Bags

MZ Wallace Medium Metro Tote Deluxe

Oct 17

Oct 17 MZ Wallace Medium Metro Tote Deluxe

Princess Mabel, Bags

Chanel Vintage Tassel Camera Bag in Black

Oct 16

Oct 16 Chanel Vintage Tassel Camera Bag in Black

Queen Sofia, Bags, Queen Sonja

Emporio Armani Sling Pouch in Gold Leather

Oct 16

Oct 16 Emporio Armani Sling Pouch in Gold Leather

Queen Sofia, Bags

Louis Vuitton Motard Afterdark Monogram Folding Clutch

Oct 16

Oct 16 Louis Vuitton Motard Afterdark Monogram Folding Clutch

Charlotte Casiraghi, Bags

Dries Van Noten Foldover Jacquard Clutch in Black

Oct 16

Oct 16 Dries Van Noten Foldover Jacquard Clutch in Black

Princess Caroline, Bags

Chanel Iridescent Snakeskin Clutch

Oct 16

Oct 16 Chanel Iridescent Snakeskin Clutch

Princess Caroline, Bags

Escada Patent Leather Curved Bag in Black

Oct 15

Oct 15 Escada Patent Leather Curved Bag in Black

Queen Sofia, Bags

Magrit Swarovski Accented Shoulder Bag in Grey Suede

Oct 15

Oct 15 Magrit Swarovski Accented Shoulder Bag in Grey Suede

Queen Sofia, Bags

Burberry Vintage Leather Shoulder Bag in White

Oct 15

Oct 15 Burberry Vintage Leather Shoulder Bag in White

Queen Sofia, Bags

Aspinal of London Crossbody Small Bag in Red Croc Embossed

Oct 13

Oct 13 Aspinal of London Crossbody Small Bag in Red Croc Embossed

Queen Sofia, Bags

Aspinal of London Crossbody Small Bag in White Leather

Oct 13

Oct 13 Aspinal of London Crossbody Small Bag in White Leather

Queen Sofia, Bags