What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All in Princess Mabel

Chloé Nama Sneakers in Black & White

Aug 23

Aug 23 Chloé Nama Sneakers in Black & White

Princess Mabel, Shoes

Fabiana Filippi Sleeveless Sequin Tweed Mini Dress

Mar 11

Mar 11 Fabiana Filippi Sleeveless Sequin Tweed Mini Dress

Princess Mabel, Dresses

Fabiana Filippi Fringe-Trim Sequin Tweed Cardigan

Mar 11

Mar 11 Fabiana Filippi Fringe-Trim Sequin Tweed Cardigan

Princess Mabel, Outerwear

Zara Seamed Straight Cut Blazer

Aug 22

Aug 22 Zara Seamed Straight Cut Blazer

Princess Mabel, Outerwear

Taller Marmo Eolia Gown

Jun 24

Jun 24 Taller Marmo Eolia Gown

Princess Mabel, Gowns

Céline Loafer Pumps

Jun 24

Jun 24 Céline Loafer Pumps

Princess Mabel, Shoes

Viktor & Rolf Silk Mini Dress

Jun 24

Jun 24 Viktor & Rolf Silk Mini Dress

Princess Mabel, Dresses

Diane von Furstenberg Printed Blazer

Jun 24

Jun 24 Diane von Furstenberg Printed Blazer

Princess Mabel, Outerwear

Diane von Furstenberg Printed Skirt

Jun 24

Jun 24 Diane von Furstenberg Printed Skirt

Princess Mabel, Bottoms

Dries Van Noten Long Embroidered Military Jacket

Mar 12

Mar 12 Dries Van Noten Long Embroidered Military Jacket

Princess Mabel, Outerwear

Missoni Zig Zag Lamé Trousers in Dark Tones Multicolor

Mar 12

Mar 12 Missoni Zig Zag Lamé Trousers in Dark Tones Multicolor

Princess Mabel, Bottoms

Missoni Lamé Tank Top in Dark Tones Multicolor

Mar 12

Mar 12 Missoni Lamé Tank Top in Dark Tones Multicolor

Princess Mabel, Tops

Missoni Lamé Cardigan in Dark Tones Multicolor

Mar 12

Mar 12 Missoni Lamé Cardigan in Dark Tones Multicolor

Princess Mabel, Outerwear

Bottega Veneta Medium Pouch in Intrecciato Black

Dec 3

Dec 3 Bottega Veneta Medium Pouch in Intrecciato Black

Princess Mabel, Bags

Filippa K Belted Long Sleeve Dress

Dec 3

Dec 3 Filippa K Belted Long Sleeve Dress

Princess Mabel, Dresses

Emilio Pucci Multicolour Geometric Top

Nov 2

Nov 2 Emilio Pucci Multicolour Geometric Top

Princess Mabel, Tops

Etro Paisley Print Shirt Dress

Feb 4

Feb 4 Etro Paisley Print Shirt Dress

Princess Mabel, Dresses

Intrend Colorblock Dress

Feb 4

Feb 4 Intrend Colorblock Dress

Princess Mabel, Dresses

Rhode Resort Elin Lotus Caftan

Feb 4

Feb 4 Rhode Resort Elin Lotus Caftan

Princess Mabel, Outerwear

Missoni Embroidered Viscose Blend Cardigan

Jul 18

Jul 18 Missoni Embroidered Viscose Blend Cardigan

Princess Mabel, Outerwear