What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria supports Child Diabetes Foundation's Fight against Type 1 Diabetes

Nov 5, 2025

Crown Princess Victoria supports Child Diabetes Foundation's Fight against Type 1 Diabetes

Nov 5, 2025

Nov 5, 2025

Latest Find

Featured

Natan Doudou Top in Light Blue

Queen Maxima, Tops

Natan Doudou Top in Light Blue

Queen Maxima, Tops

Queen Maxima, Tops

All in Countess of Wessex

LK Bennett Harley Pumps in Leather Sand

Dec 26

Dec 26 LK Bennett Harley Pumps in Leather Sand

Countess of Wessex, Shoes

ASICS GT-2150 W DuoMax Trainers

Dec 26

Dec 26 ASICS GT-2150 W DuoMax Trainers

Countess of Wessex, Shoes

ASICS Gel Cumulus 17 T5D8N-7007

Dec 26

Dec 26 ASICS Gel Cumulus 17 T5D8N-7007

Countess of Wessex, Shoes

LK Bennett Carina Almond Toe Espadrille

Dec 26

Dec 26 LK Bennett Carina Almond Toe Espadrille

Countess of Wessex, Shoes

LK Bennett Bayleen Wedges in Navy

Dec 26

Dec 26 LK Bennett Bayleen Wedges in Navy

Countess of Wessex, Shoes

LK Bennett Bayleen Wedges in Oatmeal

Dec 26

Dec 26 LK Bennett Bayleen Wedges in Oatmeal

Countess of Wessex, Shoes

Christian Louboutin Nooka 100 Pumps

Dec 26

Dec 26 Christian Louboutin Nooka 100 Pumps

Countess of Wessex, Shoes

Jane Taylor London Leopard Print Pillbox

Dec 25

Dec 25 Jane Taylor London Leopard Print Pillbox

Countess of Wessex, Hats

Loewe Anagram Double Breasted Coat in Navy Wool and Cashmere

Dec 25

Dec 25 Loewe Anagram Double Breasted Coat in Navy Wool and Cashmere

Countess of Wessex, Outerwear

Galvan Andina Llama Print Shirt-dress Gown

Dec 11

Dec 11 Galvan Andina Llama Print Shirt-dress Gown

Countess of Wessex, Gowns

ARossGirl x Soler Alma Cotton-Velvet Midi Skirt in Violet

Dec 7

Dec 7 ARossGirl x Soler Alma Cotton-Velvet Midi Skirt in Violet

Countess of Wessex, Bottoms

Victoria Beckham Belted Cotton-Velvet Trench Coat

Dec 7

Dec 7 Victoria Beckham Belted Cotton-Velvet Trench Coat

Countess of Wessex, Outerwear

Indi & Cold Reversible Coat

Dec 2

Dec 2 Indi & Cold Reversible Coat

Countess of Wessex, Outerwear

hush Cashmere Boyfriend Jumper in Bright Blue

Dec 1

Dec 1 hush Cashmere Boyfriend Jumper in Bright Blue

Countess of Wessex, Tops

Harris Wharf London Military Coat with Blanket Stitch

Nov 28

Nov 28 Harris Wharf London Military Coat with Blanket Stitch

Countess of Wessex, Outerwear

Alberta Ferretti Wide-Leg Trousers in Teal

Nov 27

Nov 27 Alberta Ferretti Wide-Leg Trousers in Teal

Countess of Wessex, Bottoms

Prada Lambskin Grosgrain Jacket

Nov 26

Nov 26 Prada Lambskin Grosgrain Jacket

Countess of Wessex, Outerwear

Patek Philippe Twenty 4 Watch with Black & Diamond Dial

Nov 24

Nov 24 Patek Philippe Twenty 4 Watch with Black & Diamond Dial

Countess of Wessex, Accessories, Watches

Emilia Wickstead Sleeveless Crepe Gown in Blue

Nov 24

Nov 24 Emilia Wickstead Sleeveless Crepe Gown in Blue

Countess of Wessex, Gowns

Nars Studio 54 Cosmetic Sequin Bag in Blue

Nov 24

Nov 24 Nars Studio 54 Cosmetic Sequin Bag in Blue

Countess of Wessex, Bags