What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Countess of Wessex, Outerwear

All in Countess of Wessex

ME and EM Shirred Waist Maxi Dress in Soft White Cheesecloth

Feb 24

Feb 24 ME and EM Shirred Waist Maxi Dress in Soft White Cheesecloth

Countess of Wessex, Dresses

Puma Carina Trainers

Feb 24

Feb 24 Puma Carina Trainers

Countess of Wessex, Shoes

Tiffany & Co X Earrings

Feb 24

Feb 24 Tiffany & Co X Earrings

Countess of Wessex, Accessories, Earrings

Baldinini Camos Nero Pumps

Feb 23

Feb 23 Baldinini Camos Nero Pumps

Countess of Wessex, Shoes

Alexander McQueen Pleated Flared-Hem Midi Dress

Feb 23

Feb 23 Alexander McQueen Pleated Flared-Hem Midi Dress

Countess of Wessex, Dresses

Erdem Nixie Dress

Feb 23

Feb 23 Erdem Nixie Dress

Countess of Wessex, Dresses

Penelope Chilvers High Catalina Cotton Espadrille Wedges

Feb 23

Feb 23 Penelope Chilvers High Catalina Cotton Espadrille Wedges

Countess of Wessex, Shoes

Feb 23

Feb 23 Mulberry Logo Plate Leather Belt

Countess of Wessex, Accessories

Roksanda Luna Dress

Feb 23

Feb 23 Roksanda Luna Dress

Countess of Wessex, Dresses

Giambattista Valli Floral-Print Flared-Hem Midi Dress

Feb 23

Feb 23 Giambattista Valli Floral-Print Flared-Hem Midi Dress

Countess of Wessex, Dresses

ME and EM Shirred Waist Maxi Dress in Chambray

Feb 22

Feb 22 ME and EM Shirred Waist Maxi Dress in Chambray

Countess of Wessex, Dresses

Etro Printed Cotton-Poplin Midi Dress

Feb 21

Feb 21 Etro Printed Cotton-Poplin Midi Dress

Countess of Wessex, Dresses

Zimmermann Vitali Belted Dress

Feb 21

Feb 21 Zimmermann Vitali Belted Dress

Countess of Wessex, Dresses

Isabel Marant Oskan Moon Shoulder Bag

Feb 20

Feb 20 Isabel Marant Oskan Moon Shoulder Bag

Countess of Wessex, Bags

ME and EM Sheer Crinkle Silk-Blend Maxi Dress

Feb 20

Feb 20 ME and EM Sheer Crinkle Silk-Blend Maxi Dress

Countess of Wessex, Dresses

ME and EM Ponte Fit + Flare Midi Dress

Feb 12

Feb 12 ME and EM Ponte Fit + Flare Midi Dress

Countess of Wessex, Dresses

Aspiga Victoria V-Neck Corduroy Dress in Atlantic Blue

Feb 2

Feb 2 Aspiga Victoria V-Neck Corduroy Dress in Atlantic Blue

Countess of Wessex, Dresses

Hunter Original Tall'Rain Boot

Dec 26

Dec 26 Hunter Original Tall'Rain Boot

Countess of Wessex, Shoes

Dubarry Galway Country Boots in Walnut

Dec 26

Dec 26 Dubarry Galway Country Boots in Walnut

Countess of Wessex, Lady Louise Windsor, Princess Beatrice, Shoes, Autumn Phillips

Miansai Screw Cuff Ring

Dec 25

Dec 25 Miansai Screw Cuff Ring

Countess of Wessex, Accessories, Rings