What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All in Crown Princess Mary

Jane Taylor Diamond Crepe Pleated Band in Purple

Oct 8

Oct 8 Jane Taylor Diamond Crepe Pleated Band in Purple

Crown Princess Mary, Hats

Reiss Adaline Crystal Clutch

Oct 5

Oct 5 Reiss Adaline Crystal Clutch

Crown Princess Mary, Bags

Jesper Hovring Wrap Blouse in Fuchsia

Oct 3

Oct 3 Jesper Hovring Wrap Blouse in Fuchsia

Crown Princess Mary, Tops

Prada Satin Embellished Clutch in Yellow

Oct 2

Oct 2 Prada Satin Embellished Clutch in Yellow

Crown Princess Mary, Bags

Deerhunter Lady Canopy Trousers

Oct 2

Oct 2 Deerhunter Lady Canopy Trousers

Crown Princess Mary, Bottoms

Columbia Silver Ridge 3.0 Shirt in Safari

Oct 2

Oct 2 Columbia Silver Ridge 3.0 Shirt in Safari

Crown Princess Mary, Tops

Katrin Cecilia Jacobsen Straw Hat

Oct 1

Oct 1 Katrin Cecilia Jacobsen Straw Hat

Crown Princess Mary, Hats

Prada Raso Clutch in Plum Satin

Sep 26

Sep 26 Prada Raso Clutch in Plum Satin

Crown Princess Mary, Bags

Jimmy Choo Amita 45 Pumps in Garnet Patent Leather

Sep 25

Sep 25 Jimmy Choo Amita 45 Pumps in Garnet Patent Leather

Crown Princess Mary, Shoes

Carlend Copenhagen Aicha Clutch in Burned Orange

Sep 12

Sep 12 Carlend Copenhagen Aicha Clutch in Burned Orange

Crown Princess Mary, Bags

Erdem Aurelia Floral Gown in Fuchsia

Sep 11

Sep 11 Erdem Aurelia Floral Gown in Fuchsia

Crown Princess Mary, Gowns

Nina Ricci Medium Leather and Suede Shoulder Bag

Sep 11

Sep 11 Nina Ricci Medium Leather and Suede Shoulder Bag

Crown Princess Mary, Bags

Ellen Hunter Sylvia Comb

Sep 5

Sep 5 Ellen Hunter Sylvia Comb

Crown Princess Mary, Accessories

Erdem Floral Cotton Faille Pencil Skirt

Aug 24

Aug 24 Erdem Floral Cotton Faille Pencil Skirt

Crown Princess Mary, Bottoms

Erdem Bow-Detail Silk Voile Top

Aug 24

Aug 24 Erdem Bow-Detail Silk Voile Top

Crown Princess Mary, Tops

Aquazzura Tequila 85 Sandals in Blush

Aug 24

Aug 24 Aquazzura Tequila 85 Sandals in Blush

Crown Princess Mary, Shoes

Prada Flutter Sleeve Top

Aug 24

Aug 24 Prada Flutter Sleeve Top

Crown Princess Mary, Tops

Zimmermann Veneto Floral-Print Midi Dress

Aug 21

Aug 21 Zimmermann Veneto Floral-Print Midi Dress

Crown Princess Mary, Dresses

Harris Wharf London Double-Breasted Belted Coat

Aug 21

Aug 21 Harris Wharf London Double-Breasted Belted Coat

Crown Princess Mary, Outerwear

Talitha Maharaja Dress

Aug 20

Aug 20 Talitha Maharaja Dress

Crown Princess Mary, Dresses