What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 20, 2026

Prince Carl Philip and Princess Sofia attend the Marcus Wallenberg Prize

October 20, 2026

On Monday evening, Prince Carl Philip and Princess Sofia attended the Marcus Wallenberg Prize in Stockholm.

October 20, 2026

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Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

All in Dresses

Sep 23

Sep 23 The Fold Verania Dress

Heaven

Queen Mathilde, Dresses

Sep 22

Sep 22 Marie Méro Pleated Midi Shirt Dress

Heaven

Princess Astrid, Dresses

Sep 21

Sep 21 Zimmermann Ottie Plunge Midi Dress

Heaven

Countess of Wessex, Dresses

Sep 19

Sep 19 Carolina Herrera Seam and Belt Detailed Denim Dress

Heaven

Queen Letizia, Dresses

Sep 19

Sep 19 ME and EM Rainforest Print Full-Length Dress

Heaven

Princess Theodora, Dresses

Sep 18

Sep 18 Zimmermann Halliday Ruffled Midi Dress

Heaven

Countess of Wessex, Dresses

Sep 18

Sep 18 Gabriela Hearst Billy Dress in Ivory

Heaven

Crown Princess Marie Chantal, Dresses

Sep 18

Sep 18 Hobbs Magnolia Dress

Heaven

HGD Stéphanie, Dresses

Sep 17

Sep 17 Mango Fiorela Dress

Heaven

Queen Letizia, Dresses

Sep 17

Sep 17 Prada Stretch Natté Dress

Heaven

Crown Princess Marie Chantal, Dresses

Sep 16

Sep 16 Carolina Herrera Print Duchesse Midi Halter Dress

Heaven

Queen Mathilde, Dresses

Sep 15

Sep 15 Giuliva Heritage Edda Dress

Heaven

Meghan Markle, Dresses

Sep 15

Sep 15 KiWi Saint Tropez Beach Cover-Up

Heaven

Princess Marie, Dresses

Sep 15

Sep 15 Erdem Enya Midi Dress in Navy

Polka Popp

Princess Beatrice, Dresses

Sep 15

Sep 15 Lucky Jade Blooms Twirl Dress

Sarah Williams

Princess Adrienne, Dresses

Sep 14

Sep 14 Ulla Johnson Lorelei Floral Dress

Heaven

Princess Madeleine, Dresses

Sep 14

Sep 14 H&M Sleeveless Casual Dress

Polka Popp

Princess Eugenie, Dresses

Sep 14

Sep 14 Etro Paisley Midi Dress

Heaven

Princess Charlene, Dresses

Sep 14

Sep 14 Roberto Cavalli Cheongsam Cap Sleeve Dress

Heaven

Princess Maria-Olympia, Dresses

Sep 14

Sep 14 Chloé Belted Midi Silk Dress

Heaven

Crown Princess Marie Chantal, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 23 The Fold Verania Dress

Sep 22 Marie Méro Pleated Midi Shirt Dress

Sep 21 Zimmermann Ottie Plunge Midi Dress

Sep 19 Carolina Herrera Seam and Belt Detailed Denim Dress

Sep 19 ME and EM Rainforest Print Full-Length Dress

Sep 18 Zimmermann Halliday Ruffled Midi Dress

Sep 18 Gabriela Hearst Billy Dress in Ivory

Sep 18 Hobbs Magnolia Dress

Sep 17 Mango Fiorela Dress

Sep 17 Prada Stretch Natté Dress

Sep 16 Carolina Herrera Print Duchesse Midi Halter Dress

Sep 15 Giuliva Heritage Edda Dress

Sep 15 KiWi Saint Tropez Beach Cover-Up

Sep 15 Erdem Enya Midi Dress in Navy

Sep 15 Lucky Jade Blooms Twirl Dress

Sep 14 Ulla Johnson Lorelei Floral Dress

Sep 14 H&M Sleeveless Casual Dress

Sep 14 Etro Paisley Midi Dress

Sep 14 Roberto Cavalli Cheongsam Cap Sleeve Dress

Sep 14 Chloé Belted Midi Silk Dress

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