What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Royal Gustav Adolf Academy for Swedish Folk Culture's Festive Gathering

Nov 8, 2025

Crown Princess Victoria and Prince Daniel attend Royal Gustav Adolf Academy for Swedish Folk Culture's Festive Gathering

Nov 8, 2025

Nov 8, 2025

Latest Find

Featured

Christian Dior Groove 25 Bag in Black Macrocannage Calfskin

Beatrice Casiraghi, Bags

Christian Dior Groove 25 Bag in Black Macrocannage Calfskin

Beatrice Casiraghi, Bags

Beatrice Casiraghi, Bags

All in Dresses

Yolanda Guillén Lirio Dress

May 28

May 28 Yolanda Guillén Lirio Dress

Queen Letizia, Dresses

Rebecca Vallance Estella Dress

May 27

May 27 Rebecca Vallance Estella Dress

Princess Elisabeth, Dresses

Rebecca Vallance Orchid Blues Midi Dress

May 25

May 25 Rebecca Vallance Orchid Blues Midi Dress

Princess Eugenie, Dresses

Saloni Lea Dress in Black/Gold Flowers

May 25

May 25 Saloni Lea Dress in Black/Gold Flowers

Princess Alexandra Monaco, Dresses

Zimmermann Dawning Sunray Midi Dress

May 25

May 25 Zimmermann Dawning Sunray Midi Dress

Crown Princess Marie Chantal, Dresses, Princess Charlene

Seraphine Tweed Maternity Dress

May 25

May 25 Seraphine Tweed Maternity Dress

Princess Alexandra, Dresses

Marc Jacobs Plaid Silk Midi Dress

May 25

May 25 Marc Jacobs Plaid Silk Midi Dress

Princess Maria-Olympia, Dresses

Muzungu Sisters Lisa Dress in Fuchsia Stripe

May 25

May 25 Muzungu Sisters Lisa Dress in Fuchsia Stripe

Tatiana Casiraghi, Dresses

Chanel Spring Knit Mini Dress

May 25

May 25 Chanel Spring Knit Mini Dress

Charlotte Casiraghi, Dresses

Celine Pointelle Cotton Mini Dress

May 25

May 25 Celine Pointelle Cotton Mini Dress

Princess Alexandra Monaco, Dresses

Sandro Rhinestone Striped Shirt Dress

May 25

May 25 Sandro Rhinestone Striped Shirt Dress

Camille Gottlieb, Dresses

Diane von Furstenberg Elliot Belted Maxi Dress in Olive Green

May 24

May 24 Diane von Furstenberg Elliot Belted Maxi Dress in Olive Green

Princess Eugenie, Dresses

Tod’s Viscose Dress

May 24

May 24 Tod’s Viscose Dress

Princess Alexandra Monaco, Dresses

Twinset Long Hammered Satin Dress

May 24

May 24 Twinset Long Hammered Satin Dress

Princess Ariane, Dresses

Sara Roka Dareen Shirt Dress

May 23

May 23 Sara Roka Dareen Shirt Dress

Princess Charlene, Dresses

Suzannah Simple Coat Dress in Navy

May 22

May 22 Suzannah Simple Coat Dress in Navy

Duchess of Cambridge, Dresses

LK Bennett Liv Silk-Rich Maxi Dress

May 22

May 22 LK Bennett Liv Silk-Rich Maxi Dress

Marie Ducruet, Dresses

Etro Floral-Pattern Woven Shirt Dress

May 20

May 20 Etro Floral-Pattern Woven Shirt Dress

Countess of Wessex, Dresses

Rixo London Evie Silk Dress in Bohemia Spot Deep Navy

May 20

May 20 Rixo London Evie Silk Dress in Bohemia Spot Deep Navy

Princess Eugenie, Dresses

Beulah London Mikela Dress in Pink Floral

May 20

May 20 Beulah London Mikela Dress in Pink Floral

Countess of Wessex, Dresses