What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

June 22, 2026

Latest Find

Featured

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All in Duchess of Cambridge

Rosie Olivia Varick Hat in Teal

Apr 25

Apr 25 Rosie Olivia Varick Hat in Teal

Duchess of Cambridge, Hats

Alexander McQueen Custom Green Military Inspired Coat

Mar 17

Mar 17 Alexander McQueen Custom Green Military Inspired Coat

Outerwear, Duchess of Cambridge