What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

Jun 18, 2025

Latest Find

Featured

Laurence Coste Cosima Earrings

Zara Phillips, Earrings

Laurence Coste Cosima Earrings

Zara Phillips, Earrings

Zara Phillips, Earrings

All in Gowns

Valentino Strapless Mermaid Gown in Blue

May 13

May 13 Valentino Strapless Mermaid Gown in Blue

Crown Princess Mette Marit, Gowns

Uffe Frank Wedding Gown

May 13

May 13 Uffe Frank Wedding Gown

Crown Princess Mary, Gowns

Elie Saab Beaded Burst Gown

May 10

May 10 Elie Saab Beaded Burst Gown

Gowns, Grand Duchess Maria Teresa

Elie Saab Floral Cape Gown

May 10

May 10 Elie Saab Floral Cape Gown

Gowns, Grand Duchess Maria Teresa, HGD Stéphanie

Chanel Tiered Halter Gown

May 10

May 10 Chanel Tiered Halter Gown

Princess Caroline, Gowns

Jan Taminiau Beaded Embroidered Gown in Light Pink

May 8

May 8 Jan Taminiau Beaded Embroidered Gown in Light Pink

Queen Maxima, Gowns

Roksanda Aviden Dress in Blue

May 4

May 4 Roksanda Aviden Dress in Blue

Princess Eugenie, Gowns

Ingunn Birkeland Woven Gown

May 1

May 1 Ingunn Birkeland Woven Gown

Princess Märtha Louise, Gowns

Nikkie Rona Maxi Dress in Black

Apr 30

Apr 30 Nikkie Rona Maxi Dress in Black

Gowns, Princess Mabel

Max Mara Gabriel Jacquard Gown in Caramel

Apr 30

Apr 30 Max Mara Gabriel Jacquard Gown in Caramel

Crown Princess Mary, Gowns

Suzannah Blythe Long Shattered Glass Gown

Apr 30

Apr 30 Suzannah Blythe Long Shattered Glass Gown

Countess of Wessex, Gowns

Suzannah V Curve Gown in Green

Apr 30

Apr 30 Suzannah V Curve Gown in Green

Countess of Wessex, Gowns

Cecilie Melli Cora Gown in Blue

Apr 29

Apr 29 Cecilie Melli Cora Gown in Blue

Princess Märtha Louise, Gowns

MagMaLou Emma Lou Long Dress

Apr 29

Apr 29 MagMaLou Emma Lou Long Dress

Princess Märtha Louise, Gowns

Akris Strapless Laser-Cut Silk Organza Applique Gown in Dove Grey

Apr 26

Apr 26 Akris Strapless Laser-Cut Silk Organza Applique Gown in Dove Grey

Princess Charlene, Gowns

Elie Saab Draped Sleeveless Gown in Green

Apr 26

Apr 26 Elie Saab Draped Sleeveless Gown in Green

HGD Stéphanie, Gowns

Apr 26

Apr 26 Vivienne Westwood Classic Off the Shoulder Gown

Princess Eugenie, Gowns

Apr 25

Apr 25 Marchesa One Shoulder Goddess Gown

Princess Beatrice, Gowns

Yves Saint Laurent 2001 Couture Bow Gown in Blue

Apr 24

Apr 24 Yves Saint Laurent 2001 Couture Bow Gown in Blue

Gowns, Grand Duchess Maria Teresa

Yves Saint Laurent 2001 Couture Bow Gown in Green

Apr 24

Apr 24 Yves Saint Laurent 2001 Couture Bow Gown in Green

Gowns, Grand Duchess Maria Teresa