What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Hats

Julian Garner Oh So Chic Hat

Jun 25

Jun 25 Julian Garner Oh So Chic Hat

Autumn Phillips, Hats

Sylvia Martinez Porcelain Floral Headpiece

Jun 24

Jun 24 Sylvia Martinez Porcelain Floral Headpiece

Hats, HGD Stéphanie

Hermes Corduroy Trilby Hat in Sand

Jun 23

Jun 23 Hermes Corduroy Trilby Hat in Sand

Hats, Princess Marie

Sally Ann Provan Bespoke Greta Saucer Hat in Baby Blue

Jun 22

Jun 22 Sally Ann Provan Bespoke Greta Saucer Hat in Baby Blue

Autumn Phillips, Hats

Jane Taylor Halo Band with Veil in Navy

Jun 20

Jun 20 Jane Taylor Halo Band with Veil in Navy

Countess of Wessex, Hats

Jane Taylor Patent Braided Coolie

Jun 20

Jun 20 Jane Taylor Patent Braided Coolie

Countess of Wessex, Hats

Bundle MacLaren Elspeth Hat

Jun 20

Jun 20 Bundle MacLaren Elspeth Hat

Hats, Princess Eugenie

Bee Smith Pink Ruffle Seagrass Beret

Jun 20

Jun 20 Bee Smith Pink Ruffle Seagrass Beret

Hats, Autumn Phillips

Philip Treacy OC 147 Hat in Blue

Jun 18

Jun 18 Philip Treacy OC 147 Hat in Blue

Duchess of Cambridge, Hats

Philip Treacy OC 147 Hat

Jun 18

Jun 18 Philip Treacy OC 147 Hat

Duchess of Cambridge, Hats

Maggie Mowbray Dapple Beret in Yellow

Jun 18

Jun 18 Maggie Mowbray Dapple Beret in Yellow

Hats, Princess Eugenie

Bundle MacLaren Nia Matador Hat

Jun 18

Jun 18 Bundle MacLaren Nia Matador Hat

Hats, Princess Beatrice

Berry Rutjes Feather Hat

Jun 18

Jun 18 Berry Rutjes Feather Hat

Hats, Queen Maxima

Lock & Co Lion Tamer Hat

Jun 18

Jun 18 Lock & Co Lion Tamer Hat

Duchess of Cambridge, Hats

Cherubina Black Peony Headpiece

Jun 18

Jun 18 Cherubina Black Peony Headpiece

Queen Letizia, Hats

Jane Taylor Velvet Crescent Moon Headband

Jun 12

Jun 12 Jane Taylor Velvet Crescent Moon Headband

Duchess of Cambridge, Hats

Jane Taylor Halo Band

Jun 11

Jun 11 Jane Taylor Halo Band

Duchess of Cambridge, Hats

Laura Cathcart Tess Hatband

Jun 10

Jun 10 Laura Cathcart Tess Hatband

Hats, Princess Beatrice

Jane Taylor Asymmetrical Black Fascinator

Jun 9

Jun 9 Jane Taylor Asymmetrical Black Fascinator

Countess of Wessex, Hats

Judy Bentinck Kiyomi Hat

Jun 9

Jun 9 Judy Bentinck Kiyomi Hat

Hats, Princess Beatrice