What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets Prime Minister of Vietnam

Jun 12, 2025

Crown Princess Victoria meets Prime Minister of Vietnam

Jun 12, 2025

Jun 12, 2025

Latest Find

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Ralph Lauren Maya Plaid Wrap Skirt

Crown Princess Mary, Bottoms

Ralph Lauren Maya Plaid Wrap Skirt

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All in Hats

Juliette Botterill Pinopok Percher with Silk Rose and Pheasant Feathers

Jan 10

Jan 10 Juliette Botterill Pinopok Percher with Silk Rose and Pheasant Feathers

Princess Eugenie, Hats

Philip Treacy Silk Lace Headdress

Jan 10

Jan 10 Philip Treacy Silk Lace Headdress

Princess Beatrice, Hats

Philip Treacy Feather Embellished Trilby Hat in Black

Jan 9

Jan 9 Philip Treacy Feather Embellished Trilby Hat in Black

Princess Eugenie, Hats, Princess Beatrice

Karen Henriksen Ruched Suede Hat

Jan 3

Jan 3 Karen Henriksen Ruched Suede Hat

Zara Phillips, Hats

Philip Treacy Knot Cocktail Hat in Pink

Dec 30

Dec 30 Philip Treacy Knot Cocktail Hat in Pink

Princess Eugenie, Hats

Sarah Cant Couture Millinery Silver Grass Hat

Dec 30

Dec 30 Sarah Cant Couture Millinery Silver Grass Hat

Princess Eugenie, Hats

Sarah Cant Couture Millinery Siberica Hat in Blue

Dec 30

Dec 30 Sarah Cant Couture Millinery Siberica Hat in Blue

Princess Eugenie, Hats

Jane Taylor London Leopard Print Pillbox

Dec 25

Dec 25 Jane Taylor London Leopard Print Pillbox

Countess of Wessex, Hats

Philip Treacy OC 814 Hat

Dec 25

Dec 25 Philip Treacy OC 814 Hat

Duchess of Cambridge, Hats

Sarah Cant Golden Grass Hat

Dec 23

Dec 23 Sarah Cant Golden Grass Hat

Princess Eugenie, Hats

Nerida Fraiman Imelda Hat

Dec 22

Dec 22 Nerida Fraiman Imelda Hat

Princess Beatrice, Hats

Sarah Cant Couture Millinery Traffic Hat

Dec 22

Dec 22 Sarah Cant Couture Millinery Traffic Hat

Princess Eugenie, Hats

Nerida Fraiman Wendy Hat

Dec 22

Dec 22 Nerida Fraiman Wendy Hat

Princess Eugenie, Hats

Nerida Fraiman Megan Disc Hat in Black

Dec 20

Dec 20 Nerida Fraiman Megan Disc Hat in Black

Princess Eugenie, Hats

Laura Apsit Livens E Iss Hat

Dec 20

Dec 20 Laura Apsit Livens E Iss Hat

Princess Beatrice, Hats

Nerida Fraiman Crin-Embellished Saucer Hat in Black

Dec 20

Dec 20 Nerida Fraiman Crin-Embellished Saucer Hat in Black

Princess Beatrice, Hats

Karen Henriksen Bow Cloche Hat

Dec 13

Dec 13 Karen Henriksen Bow Cloche Hat

Princess Beatrice, Hats

Rachel Black Millinery Polly Hat

Dec 11

Dec 11 Rachel Black Millinery Polly Hat

Princess Beatrice, Hats

Robyn Coles Lily Beret in Green/White

Dec 11

Dec 11 Robyn Coles Lily Beret in Green/White

Princess Eugenie, Hats

Robyn Coles Rain Cloud Sinamay Rose Beret

Dec 11

Dec 11 Robyn Coles Rain Cloud Sinamay Rose Beret

Princess Beatrice, Princess Eugenie, Hats