What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend UN Ocean Conference - Day 1

Jun 9, 2025

European Royals attend UN Ocean Conference - Day 1

Jun 9, 2025

Jun 9, 2025

Latest Find

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Susan Szatmary Pyramides Bag in Taupe

Crown Princess Victoria, Bags

Susan Szatmary Pyramides Bag in Taupe

Crown Princess Victoria, Bags

Crown Princess Victoria, Bags

All in Hats

Camilla Rose Millinery Dandelion Headband in Geometric Print

May 25

May 25 Camilla Rose Millinery Dandelion Headband in Geometric Print

Princess Beatrice, Hats

Philip Treacy OC 896 Hat

May 25

May 25 Philip Treacy OC 896 Hat

Duchess of Cambridge, Hats

Mathilde Førster Twist Trim Hat

May 21

May 21 Mathilde Førster Twist Trim Hat

Hats, Queen Margrethe

Jane Taylor London Lyssa Hat in Pink

May 18

May 18 Jane Taylor London Lyssa Hat in Pink

Duchess of Cambridge, Hats

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Jane Taylor Fernanda Hat in Navy

May 7

May 7 Jane Taylor Fernanda Hat in Navy

Countess of Wessex, Hats

New Era 9Forty Yankees Hat

May 7

May 7 New Era 9Forty Yankees Hat

Prince Oscar, Hats

Corinne Bendable Short Leather Band in Brown

May 4

May 4 Corinne Bendable Short Leather Band in Brown

Crown Princess Victoria, Hats

Fabienne Delvigne Agapanthe Hat

May 4

May 4 Fabienne Delvigne Agapanthe Hat

Queen Mathilde, Hats

Lock & Co Jacqueline Pillbox Hat in White

May 4

May 4 Lock & Co Jacqueline Pillbox Hat in White

Duchess of Cambridge, Hats

Lock & Co Sweet Delight Hat

May 4

May 4 Lock & Co Sweet Delight Hat

Duchess of Cambridge, Hats

Lock & Co Marisabel Hat in White

May 4

May 4 Lock & Co Marisabel Hat in White

Duchess of Cambridge, Hats

Lock & Co Tiffany Drop-Brim Hat in Navy

May 4

May 4 Lock & Co Tiffany Drop-Brim Hat in Navy

Duchess of Cambridge, Hats

Lock & Co Abney Hat in Black

May 4

May 4 Lock & Co Abney Hat in Black

Duchess of Cambridge, Hats

Lock & Co Betty Boop Hat in Brown

May 4

May 4 Lock & Co Betty Boop Hat in Brown

Duchess of Cambridge, Hats

Philip Treacy OC 497 Hat in Black

May 4

May 4 Philip Treacy OC 497 Hat in Black

Queen Maxima, Hats

Philip Treacy OC 649 Hat in Black

May 4

May 4 Philip Treacy OC 649 Hat in Black

Queen Maxima, Hats

Bonpoint Aahil Headband

Apr 30

Apr 30 Bonpoint Aahil Headband

Princess Athena, Hats

Fabienne Delvigne Aramana Headpiece

Apr 28

Apr 28 Fabienne Delvigne Aramana Headpiece

Queen Mathilde, Hats

Canopy Bay by Deborah Hutton Peta Hat

Apr 26

Apr 26 Canopy Bay by Deborah Hutton Peta Hat

Crown Princess Mary, Hats