What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

Latest Find

Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All in Hats

Mar 17

Mar 17 Somerset Millinery Elsa Hat

Polka Popp

Zara Phillips, Hats

Mar 17

Mar 17 Jane Taylor Clio Hat in Turquoise

Heaven

Duchess of Cambridge, Hats

Mar 14

Mar 14 Juliette Botterill Bow Felt Pillbox

Polka Popp

Zara Phillips, Hats

Mar 13

Mar 13 Jane Taylor Ilithyia Pillbox Hat

Heaven

Countess of Wessex, Hats

Mar 7

Mar 7 Philip Treacy OC 960 Hat in Navy

Heaven

Queen Maxima, Hats

Mar 5

Mar 5 Helly Hansen Limelight Beanie

Sarah Williams

Princess Sofia, Hats

Mar 3

Mar 3 Liewood Ezra Beanie in Midnight Navy/Oat Mix

Polka Popp

Lucas Tindall, Hats

Mar 3

Mar 3 Seed Heritage Heritage Check Bucket Hat in Chambray

Polka Popp

Lucas Tindall, Hats

Mar 1

Mar 1 Juliette Botterill Bow & Arrow Hat in Black

Heaven

Duchess of Cambridge, Hats

Feb 26

Feb 26 Mint Velvet Knit Pom Pom Hat in Beige

Polka Popp

Zara Phillips, Hats

Feb 3

Feb 3 360Five Everyday Julia Fedora

Heaven

Queen Maxima, Hats

Feb 3

Feb 3 House of Ord Fiona Fedora

Heaven

Princess Catharina-Amalia, Hats

Jan 27

Jan 27 Christian Dior Veiled Beret Hat

Polka Popp

Beatrice Casiraghi, Hats

Jan 16

Jan 16 Prada Satin Headband

Sarah Williams

Crown Princess Marie Chantal, Hats

Jan 14

Jan 14 Meg Rafter Millinery Teardrop Hat with Swarovski Crystal Bow in Pale Sky Blue

Polka Popp

Zara Phillips, Hats

Jan 9

Jan 9 Bissen Brainwalk Hat in Pink

Heaven

Crown Princess Victoria, Hats

Jan 8

Jan 8 Gordon & Smith Trucker Cap in Black

Polka Popp

Zara Phillips, Hats

Jan 1

Jan 1 Somerset Millinery Clara Hat in Deep Plum

Polka Popp

Zara Phillips, Hats

Dec 28

Dec 28 Stephen Jones They Hat

Heaven

Meghan Markle, Hats

Dec 25

Dec 25 Philip Treacy OC 833 Hat in Bottle Green

Heaven

Duchess of Cambridge, Hats

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 17 Somerset Millinery Elsa Hat

Mar 17 Jane Taylor Clio Hat in Turquoise

Mar 14 Juliette Botterill Bow Felt Pillbox

Mar 13 Jane Taylor Ilithyia Pillbox Hat

Mar 7 Philip Treacy OC 960 Hat in Navy

Mar 5 Helly Hansen Limelight Beanie

Mar 3 Liewood Ezra Beanie in Midnight Navy/Oat Mix

Mar 3 Seed Heritage Heritage Check Bucket Hat in Chambray

Mar 1 Juliette Botterill Bow & Arrow Hat in Black

Feb 26 Mint Velvet Knit Pom Pom Hat in Beige

Feb 3 360Five Everyday Julia Fedora

Feb 3 House of Ord Fiona Fedora

Jan 27 Christian Dior Veiled Beret Hat

Jan 16 Prada Satin Headband

Jan 14 Meg Rafter Millinery Teardrop Hat with Swarovski Crystal Bow in Pale Sky Blue

Jan 9 Bissen Brainwalk Hat in Pink

Jan 8 Gordon & Smith Trucker Cap in Black

Jan 1 Somerset Millinery Clara Hat in Deep Plum

Dec 28 Stephen Jones They Hat

Dec 25 Philip Treacy OC 833 Hat in Bottle Green

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