What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

Latest Find

Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All in Hats

Aug 9

Aug 9 Olympic Games Paris 2024 Logo Cap in White

Heaven

Princess Elisabeth, Hats, Princess Eléonore

Aug 6

Aug 6 Bronté Josephine Straw Fedora Hat

Sarah Williams

Princess Catharina-Amalia, Hats

Aug 5

Aug 5 Nike Dri-FIT Club Hat in Red

Heaven

Princess Alexandra Monaco, Hats

Jul 31

Jul 31 Nike Club U Cap in Pink

Heaven

Princess Amalia, Hats

Jul 30

Jul 30 Fila TeamNL Cap

Sarah Williams

Princess Catharina-Amalia, Princess Alexia, Hats

Jul 29

Jul 29 Travaux en Cours Plaited Paper Hat

Heaven

Grand Duchess Maria Teresa, Hats

Jul 28

Jul 28 Fila TeamNL Bucket Hat

Polka Popp

Queen Maxima, Hats

Jul 21

Jul 21 Fabienne Delvigne Florentina Headband in Fuchsia

Heaven

Princess Elisabeth, Hats

Jul 14

Jul 14 Corinne Bowtie in Cream

Polka Popp

Hats, Princess Estelle

Jul 13

Jul 13 Emily London Siniang Hat in Pink

Polka Popp

Princess Eugenie, Hats

Jul 11

Jul 11 Alexandré de Paris Vendome Clip in Creme

Heaven

Crown Princess Victoria, Hats

Jul 2

Jul 2 Jane Taylor Wide Brimmed Hat with Feathers in Blue

Heaven

Countess of Wessex, Hats

Jun 30

Jun 30 Stone Island Logo Patch Beanie

Heaven

Prince Vincent, Hats

Jun 24

Jun 24 Ed Hardy Skull-Blossom Trucker Hat

Sarah Williams

Princess Maria-Olympia, Hats

Jun 23

Jun 23 Sylvia Martinez Flower White Hat

Heaven

HGD Stéphanie, Hats

Jun 21

Jun 21 Juliette Botterill Bow Sidesweep

Sarah Williams

Princess Beatrice, Hats

Jun 20

Jun 20 Jane Taylor Sinamay Hat

Sarah Williams

Countess of Wessex, Hats

Jun 20

Jun 20 Jane Taylor Two Tone Artemise Hat in Pink

Sarah Williams

Countess of Wessex, Hats

Jun 19

Jun 19 Emily London Conchita Hat in Pink

Heaven

Princess Eugenie, Hats

Jun 19

Jun 19 Juliette Botterill Silk Blossom Headband

Heaven

Princess Beatrice, Hats

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 9 Olympic Games Paris 2024 Logo Cap in White

Aug 6 Bronté Josephine Straw Fedora Hat

Aug 5 Nike Dri-FIT Club Hat in Red

Jul 31 Nike Club U Cap in Pink

Jul 30 Fila TeamNL Cap

Jul 29 Travaux en Cours Plaited Paper Hat

Jul 28 Fila TeamNL Bucket Hat

Jul 21 Fabienne Delvigne Florentina Headband in Fuchsia

Jul 14 Corinne Bowtie in Cream

Jul 13 Emily London Siniang Hat in Pink

Jul 11 Alexandré de Paris Vendome Clip in Creme

Jul 2 Jane Taylor Wide Brimmed Hat with Feathers in Blue

Jun 30 Stone Island Logo Patch Beanie

Jun 24 Ed Hardy Skull-Blossom Trucker Hat

Jun 23 Sylvia Martinez Flower White Hat

Jun 21 Juliette Botterill Bow Sidesweep

Jun 20 Jane Taylor Sinamay Hat

Jun 20 Jane Taylor Two Tone Artemise Hat in Pink

Jun 19 Emily London Conchita Hat in Pink

Jun 19 Juliette Botterill Silk Blossom Headband

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