What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Kenya - Day 2

Feb 25, 2026

The Duchess of Edinburgh visits Kenya - Day 2

Feb 25, 2026

Feb 25, 2026

Latest Find

Featured

Zara ZW Collection Wool Blend Topstitched Jacket

Meghan Markle, Outerwear

Zara ZW Collection Wool Blend Topstitched Jacket

Meghan Markle, Outerwear

Meghan Markle, Outerwear

All in Hats

Juliette Botterill Peachbloom Felt Percher Hat

Dec 25

Dec 25 Juliette Botterill Peachbloom Felt Percher Hat

Duchess of Cambridge, Hats

Juliette Botterill Felt Teardrop Hat with Silk Abaca Bow

Dec 25

Dec 25 Juliette Botterill Felt Teardrop Hat with Silk Abaca Bow

Zara Phillips, Hats

Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Dec 25

Dec 25 Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Countess of Wessex, Hats

Aiayu Baseball Cap

Dec 12

Dec 12 Aiayu Baseball Cap

Crown Princess Mary, Hats

Philip Treacy OC 110 Hat in Dark Green Satin

Dec 11

Dec 11 Philip Treacy OC 110 Hat in Dark Green Satin

Queen Maxima, Hats

Borsalino Felt Fedora Hat

Dec 10

Dec 10 Borsalino Felt Fedora Hat

Crown Princess Mette Marit, Hats

Fabienne Delvigne New Hepburn Hat in Burgundy

Dec 1

Dec 1 Fabienne Delvigne New Hepburn Hat in Burgundy

Queen Maxima, Hats

Spence Super Dad Hat in Tennis White

Nov 28

Nov 28 Spence Super Dad Hat in Tennis White

Princess Alexandra Monaco, Hats

The Paris Review Baseball Cap in Black

Nov 27

Nov 27 The Paris Review Baseball Cap in Black

Princess Alexandra Monaco, Hats

Spence Loopy Terry Hat in Fuzzy Ball

Nov 27

Nov 27 Spence Loopy Terry Hat in Fuzzy Ball

Princess Alexandra Monaco, Hats

Studio Strand 18 Miles Cap in Forest

Nov 27

Nov 27 Studio Strand 18 Miles Cap in Forest

Princess Alexandra Monaco, Hats

Nov 27

Nov 27 A24 Fall Logo Hat in Green

Princess Alexandra Monaco, Hats

Sylvia Martinez Flower Boater Hat in Light Blue

Nov 22

Nov 22 Sylvia Martinez Flower Boater Hat in Light Blue

HGD Stéphanie, Hats

Philip Treacy OC 989 in Red

Nov 19

Nov 19 Philip Treacy OC 989 in Red

Princess Gabriella, Hats

Maison Krasnova Velours Felt Pillbox

Nov 19

Nov 19 Maison Krasnova Velours Felt Pillbox

Princess Alexandra Monaco, Hats

Jacquemus Le bob Artichaut Hat in Beige

Nov 16

Nov 16 Jacquemus Le bob Artichaut Hat in Beige

Camille Gottlieb, Hats

Hicks & Brown The Oxley Fedora in Plum Velvet

Nov 15

Nov 15 Hicks & Brown The Oxley Fedora in Plum Velvet

Zara Phillips, Hats

Jane Taylor Decima Hat in Luxury Felt with Bow in Black

Nov 11

Nov 11 Jane Taylor Decima Hat in Luxury Felt with Bow in Black

Duchess of Cambridge, Hats

Lock & Co Belvedere Percher Hat in Black

Nov 9

Nov 9 Lock & Co Belvedere Percher Hat in Black

Duchess of Cambridge, Hats

Purdey Starburst Baseball Cap

Oct 29

Oct 29 Purdey Starburst Baseball Cap

Countess of Wessex, Hats