What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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July 22, 2026

King Philippe and Queen Mathilde visit Libramont Agricultural Fair

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Princess Charlene, Dresses

Joseph Volta Belted Plissé Satin Midi Dress

Princess Charlene, Dresses

All in Outerwear

Jun 22

Jun 22 LINE Mara Wrap Coat in White

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Hobbs Pink Loretta Waterfall Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Burberry Double-Breasted Tartan Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Courrèges Haute Couture Black Vintage Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 J.Crew Navy Tipped Topcoat in Italian Stadium-Cloth Wool

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Sentaler Long Wide Collar Wrap Coat in Red

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Alice + Olivia Simpson Roll Cuff Collarless Blazer

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Oscar de la Renta Oversized Midi Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Emporio Armani Beige Single Breasted Cashmere Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Erdem Larkin Beaded Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Club Monaco Burgundy Daylina Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 22

Jun 22 Amanda Wakeley Cream Sculpted Tailoring Crombie Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 20

Jun 20 Brandon Maxwell Neutral Shawl Collar Blazer

Sarah Williams

Meghan Markle, Outerwear

Jun 20

Jun 20 Burberry Maythorne Mulberry-Silk Trench Coat in Nude

Sarah Williams

Meghan Markle, Outerwear

Jun 20

Jun 20 Martin Grant Classic Cotton Straight Cut Trench Coat

Sarah Williams

Meghan Markle, Outerwear

Jun 20

Jun 20 Goat Fashion Redgrave Coat in Navy

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Princess Marie, Outerwear, Princess Athena

Jun 19

Jun 19 Iro Awa Belted Jacket

Heaven

Princess Marie, Outerwear

Jun 19

Jun 19 Hobbs Peresphone Trench Coat

Sarah Williams

Duchess of Cambridge, Outerwear

Jun 19

Jun 19 Smythe Glen Check 2 Button Blazer

Sarah Williams

Duchess of Cambridge, Outerwear

Jun 18

Jun 18 Catherine Walker Liza Coat Dress

Sarah Williams

Duchess of Cambridge, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 22 LINE Mara Wrap Coat in White

Jun 22 Hobbs Pink Loretta Waterfall Coat

Jun 22 Burberry Double-Breasted Tartan Coat

Jun 22 Courrèges Haute Couture Black Vintage Coat

Jun 22 J.Crew Navy Tipped Topcoat in Italian Stadium-Cloth Wool

Jun 22 Sentaler Long Wide Collar Wrap Coat in Red

Jun 22 Alice + Olivia Simpson Roll Cuff Collarless Blazer

Jun 22 Oscar de la Renta Oversized Midi Coat

Jun 22 Emporio Armani Beige Single Breasted Cashmere Coat

Jun 22 Erdem Larkin Beaded Coat

Jun 22 Club Monaco Burgundy Daylina Coat

Jun 22 Amanda Wakeley Cream Sculpted Tailoring Crombie Coat

Jun 20 Brandon Maxwell Neutral Shawl Collar Blazer

Jun 20 Burberry Maythorne Mulberry-Silk Trench Coat in Nude

Jun 20 Martin Grant Classic Cotton Straight Cut Trench Coat

Jun 20 Goat Fashion Redgrave Coat in Navy

Jun 19 Iro Awa Belted Jacket

Jun 19 Hobbs Peresphone Trench Coat

Jun 19 Smythe Glen Check 2 Button Blazer

Jun 18 Catherine Walker Liza Coat Dress

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