What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Oct 12, 2025

Latest Find

Featured

Alexander McQueen Kickback Trousers in Heritage Check

Princess Charlene, Bottoms

Alexander McQueen Kickback Trousers in Heritage Check

Princess Charlene, Bottoms

Princess Charlene, Bottoms

All in Outerwear

Hugo Boss Cirala Trench Coat in Navy

Oct 20

Oct 20 Hugo Boss Cirala Trench Coat in Navy

Queen Letizia, Outerwear

Beulah London Papilio Coat in Black

Oct 18

Oct 18 Beulah London Papilio Coat in Black

Duchess of Cambridge, Outerwear

Suzannah Hunter Coat in Powder Blue

Oct 15

Oct 15 Suzannah Hunter Coat in Powder Blue

Autumn Phillips, Outerwear

Burberry Prorsum Double Breasted Cashmere Coat in Grey

Oct 15

Oct 15 Burberry Prorsum Double Breasted Cashmere Coat in Grey

Outerwear, Crown Princess Mette Marit

Holland Cooper Aspen Jacket in Bronze

Oct 15

Oct 15 Holland Cooper Aspen Jacket in Bronze

Autumn Phillips, Outerwear

Chloé Wool Felt Coat in Grey

Oct 12

Oct 12 Chloé Wool Felt Coat in Grey

Outerwear, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Valentino Double Breasted Coat in Navy

Oct 11

Oct 11 Valentino Double Breasted Coat in Navy

Outerwear, Crown Princess Mette Marit

Prada Collarless Coat in Black

Oct 11

Oct 11 Prada Collarless Coat in Black

Crown Princess Mary, Outerwear

Sandro Loro Coat in Green

Oct 9

Oct 9 Sandro Loro Coat in Green

Princess Beatrice, Outerwear

Dries Van Noten Ricks Colourblock Coat

Oct 9

Oct 9 Dries Van Noten Ricks Colourblock Coat

Princess Eugenie, Outerwear

Zara Coat with Contrasting Faux Suede in Grey

Oct 9

Oct 9 Zara Coat with Contrasting Faux Suede in Grey

Princess Eugenie, Outerwear

Sandro Gaby Coat in Camel

Oct 9

Oct 9 Sandro Gaby Coat in Camel

Princess Eugenie, Outerwear

Maje Galaxy Coat in Black

Oct 8

Oct 8 Maje Galaxy Coat in Black

Princess Eugenie, Outerwear

The Kooples Cropped Dinner Jacket in Black

Oct 8

Oct 8 The Kooples Cropped Dinner Jacket in Black

Princess Beatrice, Outerwear

Stand Studio Chloé Jacket

Oct 7

Oct 7 Stand Studio Chloé Jacket

Princess Sofia, Outerwear

H&M Floral Cardigan

Oct 6

Oct 6 H&M Floral Cardigan

Princess Sofia, Outerwear

H&M Beaded Collar Jacket

Oct 6

Oct 6 H&M Beaded Collar Jacket

Crown Princess Victoria, Outerwear

Notes Du Nord Lex Metallic Tweed Blazer in Pink

Oct 3

Oct 3 Notes Du Nord Lex Metallic Tweed Blazer in Pink

Crown Princess Mary, Outerwear

Suzannah The Versailles Coat Dress in White

Oct 3

Oct 3 Suzannah The Versailles Coat Dress in White

Princess Beatrice, Outerwear

Misha Nonoo Sequin Fabrizia Jacket

Oct 3

Oct 3 Misha Nonoo Sequin Fabrizia Jacket

Princess Beatrice, Outerwear