What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 4

Oct 14, 2025

Oct 14, 2025

Latest Find

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Guzema Trio Flat Ring

Meghan Markle, Accessories, Rings

Guzema Trio Flat Ring

Meghan Markle, Accessories, Rings

Meghan Markle, Accessories, Rings

All in Outerwear

Hermes Rocabar Poncho

Dec 24

Dec 24 Hermes Rocabar Poncho

Princess Charlene, Outerwear

Ahlvar Kiko Knitted Jacket

Dec 23

Dec 23 Ahlvar Kiko Knitted Jacket

Princess Sofia, Outerwear

Drop of Mindfulness Nolita Hoodie

Dec 23

Dec 23 Drop of Mindfulness Nolita Hoodie

Princess Sofia, Outerwear

Natan Davia Long Coat in Red

Dec 22

Dec 22 Natan Davia Long Coat in Red

Queen Maxima, Outerwear

Armani Collezioni Roll Collar Wool Crepe Coat in Natural

Dec 22

Dec 22 Armani Collezioni Roll Collar Wool Crepe Coat in Natural

Countess of Wessex, Outerwear

Etro Floral-Print Twill-Trimmed Cady Jacket in Black

Dec 21

Dec 21 Etro Floral-Print Twill-Trimmed Cady Jacket in Black

Queen Maxima, Outerwear

Karen Millen Fringed Tweed Jacket

Dec 21

Dec 21 Karen Millen Fringed Tweed Jacket

Princess Sofia, Outerwear

Morris Stockholm Ophelia Faux Fur Jacket

Dec 21

Dec 21 Morris Stockholm Ophelia Faux Fur Jacket

Princess Sofia, Outerwear

Morris Stockholm Lady Kennedy Jacket

Dec 21

Dec 21 Morris Stockholm Lady Kennedy Jacket

Princess Sofia, Outerwear

Mountain Works W’s Foxy Lace Down Coat in Navy

Dec 21

Dec 21 Mountain Works W’s Foxy Lace Down Coat in Navy

Princess Sofia, Outerwear

Odd Molly Free Range Rain Jacket in Shell

Dec 21

Dec 21 Odd Molly Free Range Rain Jacket in Shell

Princess Sofia, Outerwear

Gant Quilted Bomber Jacket

Dec 21

Dec 21 Gant Quilted Bomber Jacket

Princess Sofia, Outerwear

Gant Vive La Suede Coat in Navy

Dec 21

Dec 21 Gant Vive La Suede Coat in Navy

Princess Sofia, Outerwear

Gant Vive La Suede Coat in Bark

Dec 21

Dec 21 Gant Vive La Suede Coat in Bark

Princess Sofia, Outerwear

Musto Ladies Yard BR1 Jacket in Liquorice

Dec 21

Dec 21 Musto Ladies Yard BR1 Jacket in Liquorice

Zara Phillips, Outerwear

ByTiMo Hairy Faux Fur Aviator Jacket

Dec 20

Dec 20 ByTiMo Hairy Faux Fur Aviator Jacket

Princess Sofia, Outerwear

Peter Pilotto Ottoman Knit Coat

Dec 19

Dec 19 Peter Pilotto Ottoman Knit Coat

Princess Charlene, Outerwear

Carven Wool and Alpaca Coat in Blue

Dec 18

Dec 18 Carven Wool and Alpaca Coat in Blue

Princess Beatrice, Outerwear

Loro Piana Raymond Coat in Dark Raisin

Dec 18

Dec 18 Loro Piana Raymond Coat in Dark Raisin

Princess Charlene, Outerwear

Hugo Boss Jericoa Stretch Wool Double Breasted Blazer in Petal Pink

Dec 17

Dec 17 Hugo Boss Jericoa Stretch Wool Double Breasted Blazer in Petal Pink

Queen Letizia, Outerwear