What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Osaka - Day 3

Oct 11, 2025

Crown Princess Victoria visits Osaka - Day 3

Oct 11, 2025

Oct 11, 2025

Latest Find

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Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes

Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes

Crown Princess Victoria, Shoes

All in Outerwear

By Malene Birger Karolina Cotton Coat

Dec 28

Dec 28 By Malene Birger Karolina Cotton Coat

Crown Princess Mette Marit, Outerwear

H&M Peplum Winter Coat

Dec 28

Dec 28 H&M Peplum Winter Coat

Crown Princess Victoria, Outerwear

H&M Blazer Cape

Dec 28

Dec 28 H&M Blazer Cape

Crown Princess Victoria, Outerwear

H&M Tweed Fringe Jacket

Dec 28

Dec 28 H&M Tweed Fringe Jacket

Crown Princess Victoria, Outerwear

H&M Red Cropped Blazer

Dec 28

Dec 28 H&M Red Cropped Blazer

Crown Princess Victoria, Outerwear

H&M x Isabel Marant Jacket with Beaded Embroidery

Dec 28

Dec 28 H&M x Isabel Marant Jacket with Beaded Embroidery

Crown Princess Victoria, Outerwear

H&M Pearl Trimmed Cardigan

Dec 28

Dec 28 H&M Pearl Trimmed Cardigan

Crown Princess Victoria, Outerwear

H&M White Pocket Breasted Jacket

Dec 28

Dec 28 H&M White Pocket Breasted Jacket

Crown Princess Victoria, Outerwear

H&M Striped Blazer

Dec 28

Dec 28 H&M Striped Blazer

Crown Princess Victoria, Outerwear

H&M Brown Suede Jacket

Dec 28

Dec 28 H&M Brown Suede Jacket

Crown Princess Victoria, Outerwear

H&M Black Coat with Floral Belt

Dec 28

Dec 28 H&M Black Coat with Floral Belt

Outerwear, HGD Stéphanie

H&M Cream Coat with Floral Belt

Dec 28

Dec 28 H&M Cream Coat with Floral Belt

Crown Princess Victoria, Outerwear

H&M Silver Button Blazer in Black

Dec 28

Dec 28 H&M Silver Button Blazer in Black

Crown Princess Victoria, Outerwear

H&M Silver Button Blazer in Coral

Dec 28

Dec 28 H&M Silver Button Blazer in Coral

Crown Princess Victoria, Outerwear

Andrew Gn Embellished Long Coat in Navy

Dec 28

Dec 28 Andrew Gn Embellished Long Coat in Navy

Crown Princess Mette Marit, Outerwear

Andrew Gn Embroidered Floral Jacket in White

Dec 28

Dec 28 Andrew Gn Embroidered Floral Jacket in White

Crown Princess Mette Marit, Outerwear

Goat Fashion Ascot Coat in Ivory

Dec 27

Dec 27 Goat Fashion Ascot Coat in Ivory

Crown Princess Mette Marit, Outerwear

Giambattista Valli Embroidered Organza Coat in Black and White

Dec 27

Dec 27 Giambattista Valli Embroidered Organza Coat in Black and White

Crown Princess Mette Marit, Outerwear

FWSS Vampire Bomber Jacket in Blue Floral

Dec 27

Dec 27 FWSS Vampire Bomber Jacket in Blue Floral

Crown Princess Mette Marit, Outerwear

Emanuel Ungaro Denim and Chain Coat

Dec 27

Dec 27 Emanuel Ungaro Denim and Chain Coat

Crown Princess Mette Marit, Outerwear