What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends National Day Eve Concert

July 20, 2026

Belgian Royal Family attends National Day Eve Concert

July 20, 2026

July 20, 2026

Latest Find

Featured

Fabienne Delvigne Fressange Hat in White

Princess Elisabeth, Hats

Fabienne Delvigne Fressange Hat in White

Princess Elisabeth, Hats

Princess Elisabeth, Hats

All in Outerwear

Karen Millen Riviera Stripe Coat

Mar 21

Mar 21 Karen Millen Riviera Stripe Coat

HGD Stéphanie, Outerwear

Marks & Spencer Autograph Wool Blend Double Breasted Blazer

Mar 20

Mar 20 Marks & Spencer Autograph Wool Blend Double Breasted Blazer

Duchess of Cambridge, Outerwear

RED Valentino Tailored Wool Blend Coat in Camel

Mar 19

Mar 19 RED Valentino Tailored Wool Blend Coat in Camel

Princess Marie, Outerwear

Miu Miu Belted Wool Crepe Coat in Cream

Mar 19

Mar 19 Miu Miu Belted Wool Crepe Coat in Cream

Princess Marie, Outerwear

By Malene Birger Jasmia Chain-Trimmed Tweed Jacket in Black

Mar 19

Mar 19 By Malene Birger Jasmia Chain-Trimmed Tweed Jacket in Black

Princess Marie, Outerwear

Diane von Furstenberg Printed Wool Coat

Mar 18

Mar 18 Diane von Furstenberg Printed Wool Coat

Princess Märtha Louise, Outerwear

Canada Goose Montebello Parka in Black

Mar 18

Mar 18 Canada Goose Montebello Parka in Black

Princess Marie, Outerwear

Tara Jarmon Cotton Twill Coat in Nude

Mar 17

Mar 17 Tara Jarmon Cotton Twill Coat in Nude

Outerwear, Princess Marie

By Malene Birger Talikana Tweed Jacket in Black

Mar 17

Mar 17 By Malene Birger Talikana Tweed Jacket in Black

Princess Marie, Outerwear

The North Face Thunder Micro Jacket in Grey

Mar 17

Mar 17 The North Face Thunder Micro Jacket in Grey

Princess Marie, Outerwear

Chloé Buttoned Coat in White

Mar 17

Mar 17 Chloé Buttoned Coat in White

Crown Princess Mary, Outerwear

Tara Jarmon Double Breasted Jacket in Blue

Mar 17

Mar 17 Tara Jarmon Double Breasted Jacket in Blue

Princess Marie, Outerwear

Cuyana Wool Yak Cardigan

Mar 17

Mar 17 Cuyana Wool Yak Cardigan

Meghan Markle, Outerwear

Musto Corsica BR1 Jacket in Blue with Red Trim

Mar 17

Mar 17 Musto Corsica BR1 Jacket in Blue with Red Trim

Zara Phillips, Outerwear

J.Crew Lady Coat in Retro Pink

Mar 17

Mar 17 J.Crew Lady Coat in Retro Pink

Autumn Phillips, Outerwear

Zara Biker Coat in Ecru

Mar 17

Mar 17 Zara Biker Coat in Ecru

Lady Louise Windsor, Outerwear

Sportmax Maesa Coat in Red

Mar 17

Mar 17 Sportmax Maesa Coat in Red

Countess of Wessex, Outerwear

IRO Cym Tweed Jacket in Dark Grey

Mar 14

Mar 14 IRO Cym Tweed Jacket in Dark Grey

Princess Marie, Outerwear

By Malene Birger Trona Jacket

Mar 14

Mar 14 By Malene Birger Trona Jacket

Princess Marie, Outerwear

Paule Ka Two Tone Belted Coat in White

Mar 14

Mar 14 Paule Ka Two Tone Belted Coat in White

Princess Marie, Outerwear, HGD Stéphanie