What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All in Outerwear

Theory Off-the-Shoulder Stretch-Crepe Jacket in Black

Sep 20

Sep 20 Theory Off-the-Shoulder Stretch-Crepe Jacket in Black

Crown Princess Mette Marit, Outerwear

Heartmade Gold Sequin Open Front Jacket

Sep 18

Sep 18 Heartmade Gold Sequin Open Front Jacket

Crown Princess Mary, Outerwear

Day Birger et Mikkelsen Printed Coat in Neutral

Sep 18

Sep 18 Day Birger et Mikkelsen Printed Coat in Neutral

Crown Princess Mary, Outerwear

The North Face Lily Thermal Jacket in Black

Sep 18

Sep 18 The North Face Lily Thermal Jacket in Black

Crown Princess Mary, Outerwear

By Malene Birger Pleated Waist Belted Coat in Black

Sep 18

Sep 18 By Malene Birger Pleated Waist Belted Coat in Black

Crown Princess Mary, Outerwear

Hugo Boss Creased Sleeves Blazer in Blue

Sep 18

Sep 18 Hugo Boss Creased Sleeves Blazer in Blue

Crown Princess Mary, Outerwear

Dolce & Gabbana Evening Jacket in Gold

Sep 18

Sep 18 Dolce & Gabbana Evening Jacket in Gold

Crown Princess Mette Marit, Outerwear

Armani Jeans Houndstooth Spot Print Poncho

Sep 15

Sep 15 Armani Jeans Houndstooth Spot Print Poncho

Princess Elisabeth, Outerwear

Armani Privé Cashmere Maxi Coat

Sep 12

Sep 12 Armani Privé Cashmere Maxi Coat

Beatrice Casiraghi, Outerwear

Valentino HC Fur-Trim Hooded Cape

Sep 12

Sep 12 Valentino HC Fur-Trim Hooded Cape

Tatiana Casiraghi, Outerwear

Scanlan Theodore Crepe Knit Wrap Jacket

Sep 9

Sep 9 Scanlan Theodore Crepe Knit Wrap Jacket

Outerwear, Tops, Crown Princess Mary

Muzungu Sisters Tatiana Reversible Jacket in Bamboo

Sep 7

Sep 7 Muzungu Sisters Tatiana Reversible Jacket in Bamboo

Tatiana Casiraghi, Outerwear

Caroline Biss Trench Coat

Sep 7

Sep 7 Caroline Biss Trench Coat

Queen Mathilde, Outerwear

Zara Contrast Hooded Parka

Sep 4

Sep 4 Zara Contrast Hooded Parka

Prince Alexander, Outerwear, Prince Julian

Mayoral Boys Duffle Coat

Sep 4

Sep 4 Mayoral Boys Duffle Coat

Prince Gabriel, Outerwear

Andiata Janis K Trench

Sep 3

Sep 3 Andiata Janis K Trench

Princess Sofia, Outerwear

Polarn O. Pyret Anorak Snow Jacket

Sep 3

Sep 3 Polarn O. Pyret Anorak Snow Jacket

Prince Gabriel, Outerwear, Prince Alexander

Christian Dior Single-Breasted Wool Jacket in Pink

Sep 1

Sep 1 Christian Dior Single-Breasted Wool Jacket in Pink

Princess Alexandra Monaco, Outerwear

Christian Dior Fantaisie Toile de Jouy Denim Jacket in Blue and White

Aug 31

Aug 31 Christian Dior Fantaisie Toile de Jouy Denim Jacket in Blue and White

Princess Alexandra Monaco, Outerwear

Prada Yellow Sequin Collar Jacket in Sand

Aug 30

Aug 30 Prada Yellow Sequin Collar Jacket in Sand

Crown Princess Mette Marit, Outerwear