What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Reformation Taryn Trousers

Princess Catharina-Amalia, Bottoms

Princess Catharina-Amalia, Bottoms

All in Outerwear

Hugo Boss Cegina Coat in Black

Oct 31

Oct 31 Hugo Boss Cegina Coat in Black

Queen Letizia, Outerwear

Hugo Boss Jadabia Colorblock Short Coat

Oct 31

Oct 31 Hugo Boss Jadabia Colorblock Short Coat

Queen Letizia, Outerwear

Hugo Boss Capina Cape in Nude

Oct 31

Oct 31 Hugo Boss Capina Cape in Nude

Queen Letizia, Outerwear

Hugo Boss Capina Cape in Black

Oct 31

Oct 31 Hugo Boss Capina Cape in Black

Queen Letizia, Outerwear

Hugo Boss Mele Coat in Black

Oct 31

Oct 31 Hugo Boss Mele Coat in Black

Queen Letizia, Outerwear

Hugo Boss Colorina Colorblock Coat

Oct 31

Oct 31 Hugo Boss Colorina Colorblock Coat

Queen Letizia, Outerwear

Fay Virginia Coat in Black

Oct 31

Oct 31 Fay Virginia Coat in Black

Queen Letizia, Outerwear, Princess Leonor

Chanel White Contrasting Tweed Jacket

Oct 30

Oct 30 Chanel White Contrasting Tweed Jacket

Princess Caroline, Outerwear

Loro Piana London Bridge Herringbone Cashmere Blazer in Grey

Oct 28

Oct 28 Loro Piana London Bridge Herringbone Cashmere Blazer in Grey

Princess Charlene, Outerwear

2nd Day Leona Brushed Coat

Oct 28

Oct 28 2nd Day Leona Brushed Coat

Princess Sofia, Outerwear

Emporio Armani Rhinestone-Embellished Pinstripe Jacket

Oct 27

Oct 27 Emporio Armani Rhinestone-Embellished Pinstripe Jacket

Pauline Ducruet, Outerwear

Giambattista Valli Satin Pleated Bow Jacket in Black

Oct 23

Oct 23 Giambattista Valli Satin Pleated Bow Jacket in Black

Princess Alexandra Monaco, Outerwear

Uniqlo Ultra Light Down Compact Coat in Grey

Oct 22

Oct 22 Uniqlo Ultra Light Down Compact Coat in Grey

Crown Princess Mary, Outerwear, Princess Josephine

Hugo Boss Agnesy Blazer in Navy

Oct 22

Oct 22 Hugo Boss Agnesy Blazer in Navy

Crown Princess Mary, Outerwear

Uniqlo U Lemaire Blocktech Checked Coat

Oct 22

Oct 22 Uniqlo U Lemaire Blocktech Checked Coat

Crown Princess Mary, Outerwear

Filippa K Sasha Cool Wool Blazer in Maroon

Oct 21

Oct 21 Filippa K Sasha Cool Wool Blazer in Maroon

Crown Princess Victoria, Outerwear

Muzungu Sisters Duni Jacket in Brown

Oct 19

Oct 19 Muzungu Sisters Duni Jacket in Brown

Tatiana Casiraghi, Outerwear

Claire Mischevani Finola Coat in Purple

Oct 19

Oct 19 Claire Mischevani Finola Coat in Purple

Zara Phillips, Outerwear

Zara Hooded Padded Vest in Khaki

Oct 17

Oct 17 Zara Hooded Padded Vest in Khaki

Infanta Sofia, Outerwear

Springfield Essential Checked Coat in Ecru

Oct 17

Oct 17 Springfield Essential Checked Coat in Ecru

Princess Leonor, Outerwear, Infanta Sofia, Queen Letizia