What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Willem-Alexander and Queen Maxima meet President of Indonesia

Sep 27, 2025

King Willem-Alexander and Queen Maxima meet President of Indonesia

Sep 27, 2025

Sep 27, 2025

Latest Find

Featured

Massimo Dutti New 90s Shoulder Bag in White Nappa Leather

Queen Letizia, Bags

Massimo Dutti New 90s Shoulder Bag in White Nappa Leather

Queen Letizia, Bags

Queen Letizia, Bags

All in Outerwear

Paul Costelloe Plaid Zip Coat

Jan 3

Jan 3 Paul Costelloe Plaid Zip Coat

Autumn Phillips, Outerwear

Paul Costelloe Plaid Swing Coat

Jan 3

Jan 3 Paul Costelloe Plaid Swing Coat

Autumn Phillips, Outerwear

Mason by Michelle Mason Oversized Carcoat in Grey

Jan 3

Jan 3 Mason by Michelle Mason Oversized Carcoat in Grey

Princess Eugenie, Outerwear

Austique Emily Coat

Jan 3

Jan 3 Austique Emily Coat

Princess Eugenie, Outerwear

McQ by Alexander McQueen Double-Breasted Blazer in Dark Blue

Jan 3

Jan 3 McQ by Alexander McQueen Double-Breasted Blazer in Dark Blue

Princess Beatrice, Outerwear

Philosophy di Alberta Ferretti Long Raspberry Coat

Jan 3

Jan 3 Philosophy di Alberta Ferretti Long Raspberry Coat

Princess Eugenie, Outerwear

Kinder Aggugini Military Jacket in Blue/Pink

Jan 3

Jan 3 Kinder Aggugini Military Jacket in Blue/Pink

Princess Beatrice, Outerwear

The Row Lance Coat in Dark Forest Green

Jan 1

Jan 1 The Row Lance Coat in Dark Forest Green

Meghan Markle, Outerwear

Weekend Max Mara Struzzo Coat in Avio

Jan 1

Jan 1 Weekend Max Mara Struzzo Coat in Avio

Zara Phillips, Outerwear

Bogner Jessa Down Ski Jacket

Jan 1

Jan 1 Bogner Jessa Down Ski Jacket

Outerwear, Princess Amalia

Bogner Viggo Down Ski Jacket

Jan 1

Jan 1 Bogner Viggo Down Ski Jacket

Prince Liam, Outerwear

Suzannah Vintage Inspired Dress Coat in Beige

Dec 31

Dec 31 Suzannah Vintage Inspired Dress Coat in Beige

Princess Beatrice, Outerwear

Maje Typhon Jacket

Dec 30

Dec 30 Maje Typhon Jacket

Princess Eugenie, Outerwear

L.K. Bennett Hepburn Jacket in Champagne

Dec 30

Dec 30 L.K. Bennett Hepburn Jacket in Champagne

Princess Eugenie, Outerwear

Hobbs Pearl Jacket

Dec 30

Dec 30 Hobbs Pearl Jacket

Princess Eugenie, Outerwear

Philosophy di Alberta Ferretti Crepe Zip Blazer

Dec 30

Dec 30 Philosophy di Alberta Ferretti Crepe Zip Blazer

Princess Beatrice, Outerwear

Etro Neo-Nomad Hammered Satin Patchwork Jacket in Black

Dec 30

Dec 30 Etro Neo-Nomad Hammered Satin Patchwork Jacket in Black

Grand Duchess Maria Teresa, Outerwear

Marc by Marc Jacobs Admiral Jacket

Dec 30

Dec 30 Marc by Marc Jacobs Admiral Jacket

Princess Beatrice, Outerwear

Muzungu Sisters Jan Coat in Black

Dec 30

Dec 30 Muzungu Sisters Jan Coat in Black

Tatiana Casiraghi, Outerwear

Burberry Wide Lapel Belted Coat in Navy

Dec 27

Dec 27 Burberry Wide Lapel Belted Coat in Navy

Princess Beatrice, Outerwear