What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All in Outerwear

Zara Beaded Tweed Coat

Feb 20

Feb 20 Zara Beaded Tweed Coat

Princess Mabel, Outerwear

Hugo Boss Ruffled Blazer

Feb 20

Feb 20 Hugo Boss Ruffled Blazer

Queen Letizia, Outerwear

Louis Vuitton Icons Leather Jacket in Black

Feb 20

Feb 20 Louis Vuitton Icons Leather Jacket in Black

Pauline Ducruet, Outerwear

Hugo Boss Brown Peplum Jacket

Feb 20

Feb 20 Hugo Boss Brown Peplum Jacket

Queen Letizia, Outerwear

Blacky Dress Leather Peplum Jacket

Feb 20

Feb 20 Blacky Dress Leather Peplum Jacket

Princess Laurentien, Outerwear

Helly Hansen Salt Jacket in Black/Red

Feb 20

Feb 20 Helly Hansen Salt Jacket in Black/Red

Princess Ingrid-Alexandra, Outerwear

Blacky Dress Brocade Blazer

Feb 20

Feb 20 Blacky Dress Brocade Blazer

Princess Laurentien, Outerwear

Carolina Herrera Belted A-line Coat in Stone

Feb 19

Feb 19 Carolina Herrera Belted A-line Coat in Stone

Queen Letizia, Outerwear

Valentino Studded Wool-Blend Coat

Feb 18

Feb 18 Valentino Studded Wool-Blend Coat

Tatiana Casiraghi, Outerwear

Natan Couture Dina Cape in Grey

Feb 18

Feb 18 Natan Couture Dina Cape in Grey

Queen Mathilde, Outerwear

Maje Gamon Coat in Black

Feb 17

Feb 17 Maje Gamon Coat in Black

Princess Beatrice, Outerwear

Natan Couture Douglas Coat in Yellow

Feb 16

Feb 16 Natan Couture Douglas Coat in Yellow

Queen Maxima, Outerwear

Natan Couture Douglas Coat in Navy

Feb 16

Feb 16 Natan Couture Douglas Coat in Navy

Queen Maxima, Outerwear, Princess Catharina-Amalia, Queen Mathilde, Princess Alexia

Hugo Boss Karina6 Blazer

Feb 14

Feb 14 Hugo Boss Karina6 Blazer

Queen Letizia, Outerwear

Hugo Boss Jaelly Blazer

Feb 14

Feb 14 Hugo Boss Jaelly Blazer

Queen Letizia, Outerwear

Hugo Boss Jetala Blazer in Navy

Feb 14

Feb 14 Hugo Boss Jetala Blazer in Navy

Queen Letizia, Outerwear

Nina Ricci Bonded Wool Jacket

Feb 14

Feb 14 Nina Ricci Bonded Wool Jacket

Queen Letizia, Outerwear

Uterque Multicolored Tweed Jacket

Feb 14

Feb 14 Uterque Multicolored Tweed Jacket

Queen Letizia, Outerwear

Uterque Perforated Suede Jacket

Feb 14

Feb 14 Uterque Perforated Suede Jacket

Queen Letizia, Outerwear

Zara Frilled Sleeve Coat in Red

Feb 14

Feb 14 Zara Frilled Sleeve Coat in Red

Queen Letizia, Outerwear