What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All in Outerwear

Mayla Elodie Jacket

Dec 3

Dec 3 Mayla Elodie Jacket

Crown Princess Victoria, Outerwear

Chanel Long Wool Coat with Patch Pockets

Dec 2

Dec 2 Chanel Long Wool Coat with Patch Pockets

Charlotte Casiraghi, Outerwear

Jacadi Faux Fur Collar Wool Coat

Dec 2

Dec 2 Jacadi Faux Fur Collar Wool Coat

Princess Gabriella, Outerwear

Akris Killian Colorblock Coat

Dec 2

Dec 2 Akris Killian Colorblock Coat

Princess Charlene, Outerwear

Sandro Mady Blazer in Navy

Dec 2

Dec 2 Sandro Mady Blazer in Navy

Zara Phillips, Outerwear

Alexander McQueen Double-Breasted Coat in Brown

Dec 1

Dec 1 Alexander McQueen Double-Breasted Coat in Brown

Duchess of Cambridge, Outerwear

Joseph New Lima Short Double Cashmere Coat

Dec 1

Dec 1 Joseph New Lima Short Double Cashmere Coat

Princess Marie, Outerwear

Sacai Suiting x Knit Jacket

Dec 1

Dec 1 Sacai Suiting x Knit Jacket

Grand Duchess Maria Teresa, Outerwear

Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Dec 1

Dec 1 Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Crown Princess Victoria, Outerwear

Natan Scott Jacket in Grey Felt Wool

Nov 30

Nov 30 Natan Scott Jacket in Grey Felt Wool

Queen Mathilde, Outerwear

Nougat London Floral Trimmed Cardigan

Nov 27

Nov 27 Nougat London Floral Trimmed Cardigan

Princess Madeleine, Outerwear

Ann Taylor Tweed Blazer

Nov 26

Nov 26 Ann Taylor Tweed Blazer

Princess Madeleine, Outerwear

Ann Taylor Ivory Trimmed Blazer

Nov 26

Nov 26 Ann Taylor Ivory Trimmed Blazer

Princess Madeleine, Outerwear

Banana Republic Tweed Houndstooth Coat

Nov 26

Nov 26 Banana Republic Tweed Houndstooth Coat

Princess Theodora, Outerwear

Barbour x Alexa Chung Glenda Jacket

Nov 25

Nov 25 Barbour x Alexa Chung Glenda Jacket

Princess Maria-Olympia, Outerwear

Christian Dior 30 Montaigne Bar Jacket in Black

Nov 24

Nov 24 Christian Dior 30 Montaigne Bar Jacket in Black

Grand Duchess Maria Teresa, Outerwear, Crown Princess Mette Marit, Princess Charlene

Maison Rabih Kayrouz Wrap-Front Jacket in Black Velvet

Nov 22

Nov 22 Maison Rabih Kayrouz Wrap-Front Jacket in Black Velvet

Grand Duchess Maria Teresa, Outerwear

Natan Couture Fusee Cape

Nov 22

Nov 22 Natan Couture Fusee Cape

Queen Maxima, Outerwear

By Malina Iro Midi Dress in Fiore

Nov 22

Nov 22 By Malina Iro Midi Dress in Fiore

Crown Princess Victoria, Outerwear

Prada Fur Trim Hooded Parka

Nov 20

Nov 20 Prada Fur Trim Hooded Parka

HGD Stéphanie, Outerwear