What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The British Royal Family attends Commonwealth Day Service

Mar 10, 2025

The British Royal Family attends Commonwealth Day Service

Mar 10, 2025

Mar 10, 2025

Latest Find

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Sézane Taylor Earrings in Green

Queen Mathilde, Earrings, Accessories

Sézane Taylor Earrings in Green

Queen Mathilde, Earrings, Accessories

Queen Mathilde, Earrings, Accessories

All in Outerwear

Chloé Buttonless Tailored Jacket

Nov 3

Nov 3 Chloé Buttonless Tailored Jacket

Princess Charlene, Outerwear

Day Birger et Mikkelsen Cohen Blazer

Nov 3

Nov 3 Day Birger et Mikkelsen Cohen Blazer

Princess Sofia, Outerwear

Burberry Check Diamond Quilted Coat

Nov 2

Nov 2 Burberry Check Diamond Quilted Coat

Duchess of Cambridge, Outerwear

Tara Jarmon Satin Trimmed Blazer

Nov 1

Nov 1 Tara Jarmon Satin Trimmed Blazer

Princess Laurentien, Outerwear

H&M Wool-Blend Cape

Nov 1

Nov 1 H&M Wool-Blend Cape

Crown Princess Mette Marit, Outerwear

Zara Kids Double-Faced Jacket with Faux Shearling

Oct 30

Oct 30 Zara Kids Double-Faced Jacket with Faux Shearling

Prince François, Outerwear

Max Mara Kassel Coat

Oct 28

Oct 28 Max Mara Kassel Coat

Princess Charlene, Outerwear

Karen Millen Italian Virgin Wool Investment Notch Neck Coat in Teal

Oct 28

Oct 28 Karen Millen Italian Virgin Wool Investment Notch Neck Coat in Teal

Zara Phillips, Outerwear

Escada Pinstriped Navy Blazer

Oct 27

Oct 27 Escada Pinstriped Navy Blazer

Queen Sofia, Outerwear

Marie Méro Long Cardigan with Herringbone Pattern

Oct 27

Oct 27 Marie Méro Long Cardigan with Herringbone Pattern

Princess Astrid, Outerwear

Marie Méro Multicolour Coat

Oct 25

Oct 25 Marie Méro Multicolour Coat

Princess Astrid, Outerwear

Chanel Paris-Byzance Tweed Coat

Oct 25

Oct 25 Chanel Paris-Byzance Tweed Coat

Princess Astrid, Outerwear

Ril's Bristol Suit Jacket

Oct 25

Oct 25 Ril's Bristol Suit Jacket

Crown Princess Victoria, Outerwear

Dries Van Noten Rinks Coat in Natural Brocade

Oct 25

Oct 25 Dries Van Noten Rinks Coat in Natural Brocade

Princess Astrid, Outerwear

Hugo Boss Conry Trench Coat

Oct 21

Oct 21 Hugo Boss Conry Trench Coat

Queen Letizia, Outerwear

Yerse Short Double-Breasted Raincoat

Oct 21

Oct 21 Yerse Short Double-Breasted Raincoat

Princess Leonor, Outerwear

& Other Stories Cargo Pocket Drawcord Jacket

Oct 21

Oct 21 & Other Stories Cargo Pocket Drawcord Jacket

Infanta Sofia, Outerwear

The Kooples Burn Out Velvet Kimono

Oct 20

Oct 20 The Kooples Burn Out Velvet Kimono

Queen Sofia, Outerwear

Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Red

Oct 17

Oct 17 Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Red

Queen Mathilde, Outerwear

Anine Bing Kaia Blazer in Houndstooth

Oct 17

Oct 17 Anine Bing Kaia Blazer in Houndstooth

Princess Madeleine, Outerwear