What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All in Outerwear

Uterque Longline Double-Breasted Blazer

Feb 1

Feb 1 Uterque Longline Double-Breasted Blazer

Queen Letizia, Outerwear

Zara Herringbone Wool Blazer

Jan 30

Jan 30 Zara Herringbone Wool Blazer

Infanta Sofia, Outerwear

Erdem Floral Jacquard Fitted Blazer

Jan 28

Jan 28 Erdem Floral Jacquard Fitted Blazer

Crown Princess Mary, Outerwear

The Fold Kenwood Herringbone Wool Jacket

Jan 28

Jan 28 The Fold Kenwood Herringbone Wool Jacket

Crown Princess Mary, Outerwear

House of Hygge Ildsjel Insulated Jacket

Jan 27

Jan 27 House of Hygge Ildsjel Insulated Jacket

Princess Ingrid-Alexandra, Outerwear

Dolce & Gabbana Single-Breasted Coat in Wool Chevron

Jan 26

Jan 26 Dolce & Gabbana Single-Breasted Coat in Wool Chevron

Princess Charlene, Outerwear

Lafayette 148 Double Face Cropped Jacket

Jan 26

Jan 26 Lafayette 148 Double Face Cropped Jacket

Crown Princess Mette Marit, Outerwear

Canterbury Womens British & Irish Lions 1/4 Zip Fleece in Red

Jan 25

Jan 25 Canterbury Womens British & Irish Lions 1/4 Zip Fleece in Red

Zara Phillips, Outerwear

Mara Hoffman Intarsia Alpaca Cardigan

Jan 25

Jan 25 Mara Hoffman Intarsia Alpaca Cardigan

Princess Ingrid-Alexandra, Outerwear

Duottar Warm-Up Black Coat

Jan 25

Jan 25 Duottar Warm-Up Black Coat

Princess Ingrid-Alexandra, Outerwear

Rails Cheyenne Jacket in Oatmeal

Jan 25

Jan 25 Rails Cheyenne Jacket in Oatmeal

Zara Phillips, Outerwear

Moncler Quilted Jacket

Jan 25

Jan 25 Moncler Quilted Jacket

Princess Madeleine, Outerwear

Fairfax and Favor Ottilie Jacket in Cobalt

Jan 25

Jan 25 Fairfax and Favor Ottilie Jacket in Cobalt

Zara Phillips, Outerwear

Heidi Merrick Fog Coat in Deep Sea

Jan 25

Jan 25 Heidi Merrick Fog Coat in Deep Sea

Meghan Markle, Outerwear

Max Mara Paola Coat in Light Grey

Jan 24

Jan 24 Max Mara Paola Coat in Light Grey

Queen Maxima, Outerwear

Chloé Ribbed Wool Blazer

Jan 21

Jan 21 Chloé Ribbed Wool Blazer

Princess Charlene, Outerwear

EsQualo Leopard Jacket

Jan 21

Jan 21 EsQualo Leopard Jacket

Princess Laurentien, Outerwear

Jan 18

Jan 18 Elisabetta Franchi Double-Breasted Logo Button Coat

Camille Gottlieb, Outerwear

Alter Designs Blaze Blazer in Camel

Jan 18

Jan 18 Alter Designs Blaze Blazer in Camel

Pauline Ducruet, Outerwear

Zara Asymmetric Wool Blend Coat with Manteco Buttons

Jan 18

Jan 18 Zara Asymmetric Wool Blend Coat with Manteco Buttons

Camille Gottlieb, Outerwear