What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

Apr 30, 2026

Latest Find

Featured

Amaia Crepe de Chine Cape

Princess Ines, Outerwear

Amaia Crepe de Chine Cape

Princess Ines, Outerwear

Princess Ines, Outerwear

All in Outerwear

Uniqlo x Sweden Athlete Collection Fleece Full-Zip Jacket

Mar 9

Mar 9 Uniqlo x Sweden Athlete Collection Fleece Full-Zip Jacket

Crown Princess Victoria, Outerwear

Catherine Walker Bespoke Bellflower Coatdress

Mar 9

Mar 9 Catherine Walker Bespoke Bellflower Coatdress

Duchess of Cambridge, Outerwear

Oscar de la Renta Embossed Jacket

Mar 8

Mar 8 Oscar de la Renta Embossed Jacket

Grand Duchess Maria Teresa, Outerwear

Natan Couture Bell Sleeves Jacket in Black

Mar 8

Mar 8 Natan Couture Bell Sleeves Jacket in Black

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Jacquard Blazer

Mar 8

Mar 8 Giorgio Armani Jacquard Blazer

Grand Duchess Maria Teresa, Outerwear

Rails Madison Jacket in Cypress

Mar 7

Mar 7 Rails Madison Jacket in Cypress

Zara Phillips, Outerwear

Max Mara Fiero Jacket

Mar 7

Mar 7 Max Mara Fiero Jacket

Crown Princess Mary, Outerwear

Natan Edal Jacket in Navy

Mar 5

Mar 5 Natan Edal Jacket in Navy

HGD Stéphanie, Outerwear

Sportmax Adamo Blazer

Mar 4

Mar 4 Sportmax Adamo Blazer

Queen Letizia, Outerwear

Max Mara Mstbosco Blazer

Mar 2

Mar 2 Max Mara Mstbosco Blazer

Crown Princess Marie Chantal, Outerwear

Prada Single-Breasted Checked Grisaille Jacket

Mar 2

Mar 2 Prada Single-Breasted Checked Grisaille Jacket

Crown Princess Marie Chantal, Outerwear

Rails Alma Jacket in Ecru

Mar 1

Mar 1 Rails Alma Jacket in Ecru

Zara Phillips, Outerwear

Zara ZW Collection Wool Blend Topstitched Jacket

Feb 26

Feb 26 Zara ZW Collection Wool Blend Topstitched Jacket

Meghan Markle, Outerwear

Veronica Beard Yves Tweed Jacket

Feb 25

Feb 25 Veronica Beard Yves Tweed Jacket

Meghan Markle, Outerwear

Colmar Down Jacket with Detachable Hood

Feb 21

Feb 21 Colmar Down Jacket with Detachable Hood

Princess Leonore, Outerwear

Peak x Alexa Fairchild Team Belgium Vest

Feb 21

Feb 21 Peak x Alexa Fairchild Team Belgium Vest

Princess Eléonore, Outerwear

Polo Ralph Lauren Patch Pocket Blazer

Feb 21

Feb 21 Polo Ralph Lauren Patch Pocket Blazer

Queen Mathilde, Outerwear

Peak x Alexa Fairchild Team Belgium Softshell Jacket

Feb 20

Feb 20 Peak x Alexa Fairchild Team Belgium Softshell Jacket

Princess Eléonore, Outerwear

Peak x Alexa Fairchild Team Belgium Long Down Jacket

Feb 20

Feb 20 Peak x Alexa Fairchild Team Belgium Long Down Jacket

Queen Mathilde, Outerwear

Escada Striped Blazer with Jewel Detail

Feb 20

Feb 20 Escada Striped Blazer with Jewel Detail

Queen Sofia, Outerwear