What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Queen Mathilde, Gowns

All in Princess Alexandra

Tadashi Shoji Lace Cap Sleeve Gown

Dec 10

Dec 10 Tadashi Shoji Lace Cap Sleeve Gown

Princess Madeleine, Gowns, Princess Alexandra

Elie Saab One Shoulder Draped Dress

Nov 30

Nov 30 Elie Saab One Shoulder Draped Dress

HGD Stéphanie, Gowns, Princess Alexandra

Etro Ikat-Print Open Bracelet-Sleeve Jacket

Jun 23

Jun 23 Etro Ikat-Print Open Bracelet-Sleeve Jacket

Outerwear, Princess Alexandra