What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish Royal Couple awards 2025 Kongeparrets Priser in Randers

Oct 27, 2025

Danish Royal Couple awards 2025 Kongeparrets Priser in Randers

Oct 27, 2025

Oct 27, 2025

Latest Find

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Max Mara Corfu Blazer

Princess Charlene, Outerwear

Max Mara Corfu Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All in Princess Claire

Beulah London Sabitri Dress

Jul 4

Jul 4 Beulah London Sabitri Dress

Duchess of Cambridge, Dresses, Princess Claire

Aquazzura Matilde Heels in Black

Jun 25

Jun 25 Aquazzura Matilde Heels in Black

Meghan Markle, Shoes, Princess Claire, Princess Maria-Olympia

Zimmermann Floral Eyelet Dress

May 21

May 21 Zimmermann Floral Eyelet Dress

Dresses, Crown Princess Mary, Princess Claire, Zara Phillips