What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

June 22, 2026

Latest Find

Featured

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

Claire Mischevani Drop Hem Dress in Yellow

HGD Stéphanie, Dresses

HGD Stéphanie, Dresses

All in Princess Eugenie

Nerida Fraiman Pill Box with Pleat Crin Trim and Diamante Trembler

Mar 24

Mar 24 Nerida Fraiman Pill Box with Pleat Crin Trim and Diamante Trembler

Princess Eugenie, Hats

BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Mar 17

Mar 17 BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Princess Eugenie, Gowns

Juliette Botterill Velvet Rose Side Percher Hat

Mar 17

Mar 17 Juliette Botterill Velvet Rose Side Percher Hat

Princess Eugenie, Hats

Stacy Chan Luna Clutch in Grey Saffiano Leather

Mar 17

Mar 17 Stacy Chan Luna Clutch in Grey Saffiano Leather

Princess Eugenie, Bags

Chloé Hudson Bag with Rivet Detail in Brown Leather

Mar 16

Mar 16 Chloé Hudson Bag with Rivet Detail in Brown Leather

Princess Eugenie, Bags

Sea NY Embossed Cable Frayed Edges Dress in Grey

Mar 16

Mar 16 Sea NY Embossed Cable Frayed Edges Dress in Grey

Princess Eugenie, Dresses

Chloé Baylee Mini Tote in Midnight and Ecru

Mar 16

Mar 16 Chloé Baylee Mini Tote in Midnight and Ecru

Princess Eugenie, Bags

Mulberry Alexa Satchel with Braided Trim in Berry Leather

Mar 16

Mar 16 Mulberry Alexa Satchel with Braided Trim in Berry Leather

Princess Eugenie, Bags

Beulah London x Key to Freedom Chelsea Flower Show Dress

Mar 16

Mar 16 Beulah London x Key to Freedom Chelsea Flower Show Dress

Princess Eugenie, Dresses

Sarah Cant Couture Millinery Sierra Hat in Red

Mar 16

Mar 16 Sarah Cant Couture Millinery Sierra Hat in Red

Princess Eugenie, Hats

Kurt Geiger Myra Two Part Block Heeled Court Shoes in Black/Grey Leather

Mar 16

Mar 16 Kurt Geiger Myra Two Part Block Heeled Court Shoes in Black/Grey Leather

Princess Eugenie, Shoes

Sophie Lis Fallen Star Hoop Earrings

Mar 11

Mar 11 Sophie Lis Fallen Star Hoop Earrings

Meghan Markle, Accessories, Earrings, Princess Eugenie

Gina Foster Orlov Hat

Mar 9

Mar 9 Gina Foster Orlov Hat

Princess Eugenie, Hats

Stacy Chan Luna Clutch in Azure Elaphe Snakeskin

Mar 9

Mar 9 Stacy Chan Luna Clutch in Azure Elaphe Snakeskin

Princess Eugenie, Bags

Miss KG Alice Block Heeled Court Shoes in Nude

Mar 9

Mar 9 Miss KG Alice Block Heeled Court Shoes in Nude

Princess Eugenie, Shoes

Mark Bradford Be Strong Boquan Necklace

Mar 9

Mar 9 Mark Bradford Be Strong Boquan Necklace

Princess Eugenie, Accessories, Necklace

Louis Vuitton Neverfull GM Tote in Damier Ebene Canvas

Mar 2

Mar 2 Louis Vuitton Neverfull GM Tote in Damier Ebene Canvas

Princess Beatrice, Princess Eugenie, Bags

Gianvito Rossi Femi Lace-Up Pumps in Black Suede

Mar 2

Mar 2 Gianvito Rossi Femi Lace-Up Pumps in Black Suede

Princess Eugenie, Shoes

Gianvito Rossi Linda Pumps in Black Suede

Feb 27

Feb 27 Gianvito Rossi Linda Pumps in Black Suede

Princess Eugenie, Shoes

Aya Mosi-oa-tunya Earrings in Emerald

Feb 27

Feb 27 Aya Mosi-oa-tunya Earrings in Emerald

Princess Eugenie, Accessories, Earrings