What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

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Princess Ingrid-Alexandra, Bags

Maria La Rosa Calendula Clutch in Mulberry

Princess Ingrid-Alexandra, Bags

All in Princess Madeleine

Aug 24

Aug 24 Michael Kors Tie-Waist Cotton-Poplin Dress

Sarah Williams

Princess Madeleine, Dresses

Jul 17

Jul 17 Valentino Lace Espadrille Wedges

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Princess Madeleine, Shoes

Jul 17

Jul 17 Zimmermann Cavalier Tier Dress

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Princess Madeleine, Dresses

Jul 5

Jul 5 Etro Tweed Collarless Coat

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Princess Madeleine, Outerwear

Jul 3

Jul 3 LK Bennett Floret Pumps in Patent Eggshell Blue

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Jun 28

Jun 28 J.Crew Rhinestone Encrusted Sash

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Princess Madeleine, Accessories

Jun 28

Jun 28 Prada Embellished Peep-Toe Pumps

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Crown Princess Mary, Princess Madeleine, Shoes

Jun 18

Jun 18 Dolce & Gabbana Latte Silk Shift Dress

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Princess Madeleine, Dresses

Jun 18

Jun 18 Hermes Rivale Double Bracelet

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Princess Madeleine, Accessories, Bracelet, Pauline Ducruet

Jun 18

Jun 18 Givenchy Nightingale Grained Leather Shoulder Bag in Beige

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Princess Madeleine, Bags

Jun 16

Jun 16 Laurel Cropped Zipper Jacket

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Princess Madeleine, Outerwear

Jun 14

Jun 14 Bgo & Me Pat Earrings

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Princess Madeleine, Accessories, Earrings

Jun 14

Jun 14 Asha Carlotta Earrings

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Princess Madeleine, Accessories, Earrings

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Jun 14 Alexander McQueen Leopard Print Scarf

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Princess Madeleine, Accessories

Jun 13

Jun 13 Alex and Ani Open Love Bangle

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Princess Madeleine, Accessories, Bracelet

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Jun 13 Rita + Zia Skull Cuff

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Princess Madeleine, Accessories, Bracelet

Jun 12

Jun 12 Marc Jacobs Mini Quilted Leather Bag

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Princess Madeleine, Bags

Jun 12

Jun 12 Hermes Clic H Bracelet in Craie

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Princess Madeleine, Accessories, Bracelet

Jun 12

Jun 12 Hermes Kelly Dog Bracelet

Sarah Williams

Princess Madeleine, Accessories, Bracelet

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Jun 12 Hermes Collier de Chien Bracelet in Evergreen

Sarah Williams

Princess Madeleine, Accessories, Bracelet

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 24 Michael Kors Tie-Waist Cotton-Poplin Dress

Jul 17 Valentino Lace Espadrille Wedges

Jul 17 Zimmermann Cavalier Tier Dress

Jul 5 Etro Tweed Collarless Coat

Jul 3 LK Bennett Floret Pumps in Patent Eggshell Blue

Jun 28 J.Crew Rhinestone Encrusted Sash

Jun 28 Prada Embellished Peep-Toe Pumps

Jun 18 Dolce & Gabbana Latte Silk Shift Dress

Jun 18 Hermes Rivale Double Bracelet

Jun 18 Givenchy Nightingale Grained Leather Shoulder Bag in Beige

Jun 16 Laurel Cropped Zipper Jacket

Jun 14 Bgo & Me Pat Earrings

Jun 14 Asha Carlotta Earrings

Jun 14 Alexander McQueen Leopard Print Scarf

Jun 13 Alex and Ani Open Love Bangle

Jun 13 Rita + Zia Skull Cuff

Jun 12 Marc Jacobs Mini Quilted Leather Bag

Jun 12 Hermes Clic H Bracelet in Craie

Jun 12 Hermes Kelly Dog Bracelet

Jun 12 Hermes Collier de Chien Bracelet in Evergreen

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