What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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German State Visit to Spain - Day 1

Nov 27, 2025

German State Visit to Spain - Day 1

Nov 27, 2025

Nov 27, 2025

Latest Find

Featured

Salvatore Ferragamo Buckle Kitten Heels

Queen Silvia, Shoes

Salvatore Ferragamo Buckle Kitten Heels

Queen Silvia, Shoes

Queen Silvia, Shoes

All in Princess Madeleine

Marchesa appliqué silk-chiffon gown

Jan 20

Jan 20 Marchesa appliqué silk-chiffon gown

Princess Madeleine, Gowns

Roberto Cavalli Embellished Satin-jersey Gown

Jan 20

Jan 20 Roberto Cavalli Embellished Satin-jersey Gown

Princess Madeleine, Gowns

Oscar de la Renta Sleeveless Gown in Pink

Jan 20

Jan 20 Oscar de la Renta Sleeveless Gown in Pink

Princess Madeleine, Gowns

Ralph Lauren Boatneck Gown in Purple

Jan 20

Jan 20 Ralph Lauren Boatneck Gown in Purple

Princess Madeleine, Gowns

By Malina Nova Gown in Green

Jan 20

Jan 20 By Malina Nova Gown in Green

Princess Madeleine, Gowns

Ida Sjöstedt HC16 Gown

Jan 20

Jan 20 Ida Sjöstedt HC16 Gown

Princess Madeleine, Gowns

Tiffany Rose Amelia Gown in Blue

Jan 20

Jan 20 Tiffany Rose Amelia Gown in Blue

Princess Madeleine, Gowns

Valentino Draped Evening Gown with Lace

Jan 20

Jan 20 Valentino Draped Evening Gown with Lace

Princess Madeleine, Gowns

Vera Wang Maids Strapless Gown in Blue

Jan 20

Jan 20 Vera Wang Maids Strapless Gown in Blue

Princess Madeleine, Gowns

Giambattista Valli Appliquéd Floral-print Gown

Jan 19

Jan 19 Giambattista Valli Appliquéd Floral-print Gown

Princess Madeleine, Queen Maxima, Gowns

Dolce & Gabbana Lace Gown in Grey

Jan 19

Jan 19 Dolce & Gabbana Lace Gown in Grey

Princess Madeleine, Gowns

Carmen Marc Valvo Strapless Gown in Beige

Jan 19

Jan 19 Carmen Marc Valvo Strapless Gown in Beige

Princess Madeleine, Gowns

Carmen Marc Valvo Chiffon Gown in Pink

Jan 19

Jan 19 Carmen Marc Valvo Chiffon Gown in Pink

Princess Madeleine, Gowns

Diane von Furstenberg Jamila Dress in Red

Jan 18

Jan 18 Diane von Furstenberg Jamila Dress in Red

Princess Madeleine, Dresses

Ann Taylor Tweed Pencil Skirt

Jan 18

Jan 18 Ann Taylor Tweed Pencil Skirt

Princess Madeleine, Bottoms

J.Crew Fanfare Jacket in Peacock Tweed

Jan 18

Jan 18 J.Crew Fanfare Jacket in Peacock Tweed

Princess Madeleine, Outerwear

Ann Taylor Bow Wool Blazer

Jan 18

Jan 18 Ann Taylor Bow Wool Blazer

Princess Madeleine, Outerwear

Massimo Dutti Fabric Slippers

Jan 17

Jan 17 Massimo Dutti Fabric Slippers

Princess Madeleine, Shoes

3.1. Phillip Lim Linen Coat

Jan 17

Jan 17 3.1. Phillip Lim Linen Coat

Princess Madeleine, Outerwear

Lululemon Define Jacket

Jan 17

Jan 17 Lululemon Define Jacket

Princess Madeleine, Outerwear, Duchess of Cambridge