What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

Read more →

October 20, 2026

Latest Find

Featured

Dries Van Noten Draped Top

Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

Read more →

Queen Mathilde, Tops

All in Princess Madeleine

Anine Bing Kaia Blazer in Houndstooth

Oct 17

Oct 17 Anine Bing Kaia Blazer in Houndstooth

Princess Madeleine, Outerwear

Bottega Veneta The Mini Pouch Bag in Gold Intrecciato

Oct 17

Oct 17 Bottega Veneta The Mini Pouch Bag in Gold Intrecciato

Princess Madeleine, Bags

Swarovski Millenia Hoop Earrings

Oct 17

Oct 17 Swarovski Millenia Hoop Earrings

Princess Madeleine, Earrings, Accessories

Alaïa Bombe Sandals in Metallic Goatskin

Oct 17

Oct 17 Alaïa Bombe Sandals in Metallic Goatskin

Princess Madeleine, Shoes

Chiara Boni La Petite Robe Mirla Gown

Oct 17

Oct 17 Chiara Boni La Petite Robe Mirla Gown

Princess Madeleine, Gowns

Demellier London New York Tote Bag

Oct 16

Oct 16 Demellier London New York Tote Bag

Princess Madeleine, Bags

Jonathan Simkhai Ambretta Dress

Oct 16

Oct 16 Jonathan Simkhai Ambretta Dress

Princess Madeleine, Dresses

Valentino Garavani Rockstud Bucket Bag in Light Ivory

Sep 25

Sep 25 Valentino Garavani Rockstud Bucket Bag in Light Ivory

Princess Madeleine, Bags

Veronica Beard Coralee Puff-Sleeve Top

Sep 25

Sep 25 Veronica Beard Coralee Puff-Sleeve Top

Princess Madeleine, Tops

Alberto Biani Double Breasted Coat in Military

Sep 15

Sep 15 Alberto Biani Double Breasted Coat in Military

Princess Madeleine, Outerwear

Amina Muaddi Superamini Yigit Clutch

Sep 15

Sep 15 Amina Muaddi Superamini Yigit Clutch

Princess Madeleine, Bags

Jenny Packham Osha Gown

Sep 15

Sep 15 Jenny Packham Osha Gown

Princess Madeleine, Gowns

Silvia Furmanovich Egyptian Lotus Flower Clutch

Sep 15

Sep 15 Silvia Furmanovich Egyptian Lotus Flower Clutch

Princess Madeleine, Bags

Emilia Wickstead Elta Dress in Baby Blue

Sep 15

Sep 15 Emilia Wickstead Elta Dress in Baby Blue

Princess Madeleine, Dresses

Marchesa Notte Strapless Asymmetric Metallic Fil Coupé Gown

Sep 14

Sep 14 Marchesa Notte Strapless Asymmetric Metallic Fil Coupé Gown

Princess Madeleine, Gowns

Valentino Satin Bow D'orsay Pumps

Sep 14

Sep 14 Valentino Satin Bow D'orsay Pumps

Princess Madeleine, Shoes

W.A. Bolin Jewel Egg Rosette Earrings

Sep 13

Sep 13 W.A. Bolin Jewel Egg Rosette Earrings

Princess Madeleine, Accessories, Earrings

Saloni Isabel Dress in Sorrel Star Print

Sep 13

Sep 13 Saloni Isabel Dress in Sorrel Star Print

Princess Madeleine, Dresses

Self Portrait Floral-Embroidered Tailored Midi Dress

Sep 8

Sep 8 Self Portrait Floral-Embroidered Tailored Midi Dress

Princess Madeleine, Dresses

Zimmermann Devi Billow Blouse

Aug 10

Aug 10 Zimmermann Devi Billow Blouse

Princess Madeleine, Tops