What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All in Princess Madeleine

Apr 17

Apr 17 Valentino Rockstud Small Bag in Silver Python

Sarah Williams

Princess Madeleine, Bags

Apr 17

Apr 17 Temperley London Solis Gown in Pink

Heaven

Princess Madeleine, Gowns

Apr 16

Apr 16 Gas Bijoux Mariza Earrings

Sarah Williams

Princess Madeleine, Accessories, Earrings

Apr 15

Apr 15 Wakakuu Icons Toulon Top in White

Heaven

Princess Madeleine, Tops

Apr 15

Apr 15 Wakakuu Icons Taccoulli Skirt in Black

Heaven

Princess Madeleine, Bottoms

Apr 15

Apr 15 Saint Laurent Cassandre Raffia Clutch in Black

Heaven

Princess Madeleine, Bags

Apr 15

Apr 15 Jonathan Simkhai Kacey Cotton Lace Shirt

Heaven

Princess Madeleine, Tops

Apr 15

Apr 15 Jonathan Simkhai Verona Lace Midi Skirt

Heaven

Princess Madeleine, Bottoms

Apr 14

Apr 14 Maje Straight-Leg Suit Trousers

Heaven

Princess Madeleine, Bottoms

Apr 14

Apr 14 Maje Tailored Bustier Top

Heaven

Princess Madeleine, Tops

Apr 14

Apr 14 Maje Suit Jacket with Brooch

Heaven

Princess Madeleine, Outerwear

Apr 6

Apr 6 By Malina Carly Wool Blend Cardigan

Sarah Williams

Princess Madeleine, Outerwear

Mar 18

Mar 18 Zara Sequin Bomber Jacket

Heaven

Princess Madeleine, Outerwear

Mar 17

Mar 17 House of Dagmar Short Curved Jacket in Chocolate Brown

Heaven

Princess Madeleine, Outerwear

Mar 17

Mar 17 H&M Cotton Circle Skirt

Heaven

Princess Madeleine, Bottoms

Mar 12

Mar 12 Jonathan Simkhai Maple Wool Cashmere Top

Heaven

Princess Madeleine, Tops

Mar 12

Mar 12 ME and EM Longline Fitted Blazer in Olive Pinstripe Wool

Heaven

Princess Madeleine, Outerwear

Feb 23

Feb 23 Alexander McQueen Camouflage Pashmina

Sarah Williams

Princess Madeleine, Accessories

Feb 19

Feb 19 Max Mara Alpaca Wool Coat

Sarah Williams

Princess Madeleine, Outerwear

Feb 19

Feb 19 Etro Linen Jacket

Sarah Williams

Princess Madeleine, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 17 Valentino Rockstud Small Bag in Silver Python

Apr 17 Temperley London Solis Gown in Pink

Apr 16 Gas Bijoux Mariza Earrings

Apr 15 Wakakuu Icons Toulon Top in White

Apr 15 Wakakuu Icons Taccoulli Skirt in Black

Apr 15 Saint Laurent Cassandre Raffia Clutch in Black

Apr 15 Jonathan Simkhai Kacey Cotton Lace Shirt

Apr 15 Jonathan Simkhai Verona Lace Midi Skirt

Apr 14 Maje Straight-Leg Suit Trousers

Apr 14 Maje Tailored Bustier Top

Apr 14 Maje Suit Jacket with Brooch

Apr 6 By Malina Carly Wool Blend Cardigan

Mar 18 Zara Sequin Bomber Jacket

Mar 17 House of Dagmar Short Curved Jacket in Chocolate Brown

Mar 17 H&M Cotton Circle Skirt

Mar 12 Jonathan Simkhai Maple Wool Cashmere Top

Mar 12 ME and EM Longline Fitted Blazer in Olive Pinstripe Wool

Feb 23 Alexander McQueen Camouflage Pashmina

Feb 19 Max Mara Alpaca Wool Coat

Feb 19 Etro Linen Jacket

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