What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Princess Marie

Giorgio Armani Ruffle Crepe and Silk Evening Gown in Black

Dec 27

Dec 27 Giorgio Armani Ruffle Crepe and Silk Evening Gown in Black

Princess Charlene, Gowns, Princess Marie

Barbour Faux Fur Trim Utility Jacket

Dec 23

Dec 23 Barbour Faux Fur Trim Utility Jacket

Princess Marie, Outerwear

Christine Hvelplund H & A Alphabet Necklace in Rose Gold

Dec 1

Dec 1 Christine Hvelplund H & A Alphabet Necklace in Rose Gold

Princess Marie, Accessories, Necklace

Pomellato Capri Earrings in Lapis Lazuli

Oct 26

Oct 26 Pomellato Capri Earrings in Lapis Lazuli

Princess Marie, Accessories, Earrings

Ted Baker Samiye Long Button Wrap Coat in Dark Green

Oct 1

Oct 1 Ted Baker Samiye Long Button Wrap Coat in Dark Green

Princess Marie, Outerwear

Giambattista Valli Textured Flared Coat in Pink

Oct 1

Oct 1 Giambattista Valli Textured Flared Coat in Pink

Princess Marie, Outerwear

Baum und Pferdgarten Damara Coat in Plaid

Oct 1

Oct 1 Baum und Pferdgarten Damara Coat in Plaid

Princess Marie, Outerwear

Zagliani Tomodachi Bag in Pink

Sep 30

Sep 30 Zagliani Tomodachi Bag in Pink

Princess Marie, Bags

Zadig et Voltaire Uma Python Clutch in Garnet

Sep 30

Sep 30 Zadig et Voltaire Uma Python Clutch in Garnet

Princess Marie, Bags

Tara Jarmon Flore Bag in Green Nubuck Goatskin Leather

Sep 30

Sep 30 Tara Jarmon Flore Bag in Green Nubuck Goatskin Leather

Princess Marie, Bags

Michael Kors Selma Medium Satchel in Navy Leather

Sep 30

Sep 30 Michael Kors Selma Medium Satchel in Navy Leather

Princess Marie, Bags

Azzaro x Sylvia Toledano La Scala Crystal Clutch in Rose Gold

Sep 30

Sep 30 Azzaro x Sylvia Toledano La Scala Crystal Clutch in Rose Gold

Princess Marie, Bags

Michael Kors Berkley Clutch in Nude Snakeskin Leather

Sep 30

Sep 30 Michael Kors Berkley Clutch in Nude Snakeskin Leather

Princess Marie, Bags

Max Mara Leather Bowler Bag in White Reptile

Sep 30

Sep 30 Max Mara Leather Bowler Bag in White Reptile

Princess Marie, Bags

Max Mara Leather Bowler Bag in White

Sep 30

Sep 30 Max Mara Leather Bowler Bag in White

Princess Marie, Bags

Gucci Noah Crystal Slingback Pumps

Sep 30

Sep 30 Gucci Noah Crystal Slingback Pumps

Princess Marie, Shoes

By Malene Birger Embellished Suede Clutch in Black

Sep 30

Sep 30 By Malene Birger Embellished Suede Clutch in Black

Princess Marie, Bags

Zara Gold Buttons Textured Jacket in White

Sep 30

Sep 30 Zara Gold Buttons Textured Jacket in White

Princess Marie, Outerwear, Crown Princess Mary

Maje Embroidered Split Sleeves Blouse in White

Sep 27

Sep 27 Maje Embroidered Split Sleeves Blouse in White

Princess Marie, Tops

Chanel Quilted Ballerinas in Black Aged Calfskin

Sep 26

Sep 26 Chanel Quilted Ballerinas in Black Aged Calfskin

Princess Stephanie, Shoes, Princess Marie, Princess Madeleine