What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

All in Princess Marie

Aug 12

Aug 12 Caroll Alvy Blouse in White

Heaven

Princess Marie, Tops

Aug 11

Aug 11 Ann Tuil Carla Sandals in Camel Leather

Heaven

Princess Marie, Shoes

Aug 11

Aug 11 Ted Baker Kelly Floral Print Midi Dress

Heaven

Princess Marie, Dresses

Aug 9

Aug 9 Baum und Pferdgarten Cyrila Skirt in Green

Heaven

Princess Marie, Bottoms, Princess Isabella

Aug 9

Aug 9 Zara Floral Short Sleeves Top in Red/White

Heaven

Princess Marie, Tops

Aug 9

Aug 9 Elie Tahari Beaded Lace Pencil Skirt in Black

Heaven

Princess Marie, Bottoms

Aug 7

Aug 7 Céline Trotteur Shoulder Bag in Black Leather

Heaven

Princess Marie, Bags, Queen Sonja

Aug 6

Aug 6 Goa Paris Lady Dress in Green Tie and Dye

Heaven

Princess Marie, Dresses

Aug 6
Aug 6 Mika Sarolea Mona Croc Clutch in Nude

Heaven

Princess Marie, Bags

Aug 6

Aug 6 Paul & Joe Beaded Suede Clutch in Black

Heaven

Princess Marie, Bags

Jul 27

Jul 27 Chanel Pin Pleated Blouse in Pink

Heaven

Princess Marie, Tops

Jul 24

Jul 24 Elise Gug S012 Pumps in Nude Patent Leather

Heaven

Princess Marie, Shoes

Jul 5

Jul 5 By Malene Birger Lornae Cardigan in Black

Heaven

Princess Marie, Outerwear

Jul 5

Jul 5 Emporio Armani Pink & Purple Trims Wool Jacket in Black

Heaven

Princess Marie, Outerwear

Jul 5

Jul 5 Emporio Armani Pink & Purple Trims Wool Skirt in Black

Heaven

Princess Marie, Bottoms

Jul 5

Jul 5 Emporio Armani Single Breasted Blazer with Black Trims in Grey

Heaven

Princess Marie, Outerwear

Jul 4

Jul 4 Giorgio Armani Grey and Black Suede Pumps

Heaven

Princess Marie, Shoes

Jun 28

Jun 28 Giorgio Armani Lace Peep Toe Pumps in Silver

Heaven

Princess Marie, Shoes

Jun 22

Jun 22 By Malene Birger Bugloss Blazer

Heaven

Princess Marie, Outerwear

Jun 6

Jun 6 Ganni Blue Flower Print Midi Skirt in Black

Heaven

Princess Marie, Bottoms

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 12 Caroll Alvy Blouse in White

Aug 11 Ann Tuil Carla Sandals in Camel Leather

Aug 11 Ted Baker Kelly Floral Print Midi Dress

Aug 9 Baum und Pferdgarten Cyrila Skirt in Green

Aug 9 Zara Floral Short Sleeves Top in Red/White

Aug 9 Elie Tahari Beaded Lace Pencil Skirt in Black

Aug 7 Céline Trotteur Shoulder Bag in Black Leather

Aug 6 Goa Paris Lady Dress in Green Tie and Dye

Aug 6
Aug 6 Mika Sarolea Mona Croc Clutch in Nude

Aug 6 Paul & Joe Beaded Suede Clutch in Black

Jul 27 Chanel Pin Pleated Blouse in Pink

Jul 24 Elise Gug S012 Pumps in Nude Patent Leather

Jul 5 By Malene Birger Lornae Cardigan in Black

Jul 5 Emporio Armani Pink & Purple Trims Wool Jacket in Black

Jul 5 Emporio Armani Pink & Purple Trims Wool Skirt in Black

Jul 5 Emporio Armani Single Breasted Blazer with Black Trims in Grey

Jul 4 Giorgio Armani Grey and Black Suede Pumps

Jun 28 Giorgio Armani Lace Peep Toe Pumps in Silver

Jun 22 By Malene Birger Bugloss Blazer

Jun 6 Ganni Blue Flower Print Midi Skirt in Black

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