What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All in Princess Nina

Ganni Striped Cotton Maxi Dress

Sep 18

Sep 18 Ganni Striped Cotton Maxi Dress

Princess Nina, Dresses

Muzungu Sisters Dalia Jacket in Black with Silver Lining

May 10

May 10 Muzungu Sisters Dalia Jacket in Black with Silver Lining

Tatiana Casiraghi, Outerwear, Princess Nina

Muzungu Sisters Kashmir Vest in Beige

Aug 6

Aug 6 Muzungu Sisters Kashmir Vest in Beige

Tatiana Casiraghi, Outerwear, Princess Nina