What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

Nov 8, 2025

Latest Find

Featured

Polo Ralph Lauren USA Flag Jumper in Navy

Princess Beatrice, Tops

Polo Ralph Lauren USA Flag Jumper in Navy

Princess Beatrice, Tops

Princess Beatrice, Tops

All in Princess Sofia

Andiata Gytta Trousers in White

Oct 15

Oct 15 Andiata Gytta Trousers in White

Princess Sofia, Bottoms, Crown Princess Mary, Crown Princess Victoria

Susan Szatmary Palais Royal Mini Bag in Taupe

Oct 15

Oct 15 Susan Szatmary Palais Royal Mini Bag in Taupe

Princess Sofia, Bags

2nd Day Gwen Checked Shirt in Moonlight Jade

Sep 23

Sep 23 2nd Day Gwen Checked Shirt in Moonlight Jade

Princess Sofia, Tops

2nd Day Megan Trousers in Moonlight Jade

Sep 23

Sep 23 2nd Day Megan Trousers in Moonlight Jade

Princess Sofia, Bottoms

By Malina Billie Top in Multi Stripe

Sep 23

Sep 23 By Malina Billie Top in Multi Stripe

Princess Sofia, Tops

Max Mara Alex Polka-Dot Jersey Jumper in Black

Sep 17

Sep 17 Max Mara Alex Polka-Dot Jersey Jumper in Black

Princess Sofia, Tops

Max Mara Navata Skirt in Black

Sep 17

Sep 17 Max Mara Navata Skirt in Black

Princess Sofia, Bottoms

Berkeley Company BRKLY Cap in Navy

Sep 6

Sep 6 Berkeley Company BRKLY Cap in Navy

Princess Sofia, Hats

Berkeley Company BRKLY Cap in Navy with White Letters

Sep 6

Sep 6 Berkeley Company BRKLY Cap in Navy with White Letters

Princess Sofia, Hats

Berkeley Company BRKLY Cap in Black

Sep 6

Sep 6 Berkeley Company BRKLY Cap in Black

Princess Sofia, Hats

On Running Cloud Trainers in Black/Grey

Sep 5

Sep 5 On Running Cloud Trainers in Black/Grey

Princess Sofia, Shoes

Eliza di Venezia E8537 Boots

Sep 5

Sep 5 Eliza di Venezia E8537 Boots

Princess Sofia, Shoes

Sophie by Sophie Stone Mania Bracelet

Sep 5

Sep 5 Sophie by Sophie Stone Mania Bracelet

Princess Sofia, Accessories, Bracelet

Eivy Flodin Knot Bandeau

Sep 5

Sep 5 Eivy Flodin Knot Bandeau

Princess Sofia, Hats

Helen Kaminski Theda Hat

Sep 4

Sep 4 Helen Kaminski Theda Hat

Princess Sofia, Hats

Andiata Janis K Trench

Sep 3

Sep 3 Andiata Janis K Trench

Princess Sofia, Outerwear

Stinaa.J Anna Sneakers

Sep 1

Sep 1 Stinaa.J Anna Sneakers

Princess Sofia, Shoes

Whiteley Maddox OCH015 Hat

Jul 17

Jul 17 Whiteley Maddox OCH015 Hat

Princess Sofia, Hats

Pilgrim Eila Pearl Earrings

Jul 17

Jul 17 Pilgrim Eila Pearl Earrings

Princess Sofia, Accessories, Earrings

In2Design Diamond Baroque Earrings

Jul 17

Jul 17 In2Design Diamond Baroque Earrings

Princess Sofia, Accessories, Earrings