What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

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Jul 9

Jul 9 Calzados Picon Palma Wedges

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Queen Letizia, Shoes

Jul 8

Jul 8 Max Mara Alcano Trousers in Sand

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Queen Letizia, Bottoms

Jul 8

Jul 8 Max Mara Vandea Blazer in Sand

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Jul 3

Jul 3 Hugo Boss Toyal2 Trousers

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Queen Letizia, Bottoms

Jun 17

Jun 17 Calzados Picon Marina DUO Wedges in Navy

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Queen Letizia, Shoes

Jun 14

Jun 14 Felipe Varela Contrast Trim Dress

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Queen Letizia, Dresses

Jun 14

Jun 14 Felipe Varela Cropped Jacket

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Jun 14

Jun 14 Abbacino Abstract-Print Wool Scarf

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Jun 14

Jun 14 Massimo Dutti Chunky Heel Ankle Boots

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Queen Letizia, Shoes

Jun 14

Jun 14 Carolina Herrera Contrast Wool Cape

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Jun 12

Jun 12 Magrit Aina Sandals

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Jun 10

Jun 10 Calzados Picon Marina DUO Wedges in Fuchsia

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Queen Letizia, Shoes

Jun 7

Jun 7 Self Portrait Tailored Taffeta Midi Dress

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Queen Letizia, Dresses

Jun 6

Jun 6 Magrit Carlota Pumps in White

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Jun 2

Jun 2 & Other Stories Wrap Midi Dress

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Queen Letizia, Dresses

Jun 2

Jun 2 Sarah World Mayte Espadrille Wedges

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May 27

May 27 Sybilla Draped Midi Dress

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Queen Letizia, Dresses

May 12

May 12 Aquazzura Bow Tie 50 Pumps in Black Suede

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Queen Letizia, Shoes

May 7

May 7 Hugo Boss Enriela Blouse

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Queen Letizia, Tops

Apr 29

Apr 29 Hugo Boss Jalucia Blazer

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Queen Letizia, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 9 Calzados Picon Palma Wedges

Jul 8 Max Mara Alcano Trousers in Sand

Jul 8 Max Mara Vandea Blazer in Sand

Jul 3 Hugo Boss Toyal2 Trousers

Jun 17 Calzados Picon Marina DUO Wedges in Navy

Jun 14 Felipe Varela Contrast Trim Dress

Jun 14 Felipe Varela Cropped Jacket

Jun 14 Abbacino Abstract-Print Wool Scarf

Jun 14 Massimo Dutti Chunky Heel Ankle Boots

Jun 14 Carolina Herrera Contrast Wool Cape

Jun 12 Magrit Aina Sandals

Jun 10 Calzados Picon Marina DUO Wedges in Fuchsia

Jun 7 Self Portrait Tailored Taffeta Midi Dress

Jun 6 Magrit Carlota Pumps in White

Jun 2 & Other Stories Wrap Midi Dress

Jun 2 Sarah World Mayte Espadrille Wedges

May 27 Sybilla Draped Midi Dress

May 12 Aquazzura Bow Tie 50 Pumps in Black Suede

May 7 Hugo Boss Enriela Blouse

Apr 29 Hugo Boss Jalucia Blazer

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