What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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HGD Stéphanie, Bottoms

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Jul 26 Massimo Dutti Embossed Leather High-Heel Sandals

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Jul 20 Magrit Cleo Pumps in Red

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Jul 20 Adolfo Dominguez Belted Dress

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Jul 20 Calzados Picon Ankle-Wrap Espadrille Wedges in Black

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Jul 17 Massimo Dutti Braided Nappa Leather Bag

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Jul 17 Hugo Boss Seleny Slingback Mules

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Jul 17 Byan Basalt Dress

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Jul 14 Carolina Herrera Embroidered Tulle Top

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Jul 10 Adrianna Papell Cap Sleeve Lace Midi Dress

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Jul 9 Calzados Picon Palma Wedges

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Jul 8 Max Mara Alcano Trousers in Sand

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Jul 8 Max Mara Vandea Blazer in Sand

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Jul 3 Hugo Boss Toyal2 Trousers

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Jun 17 Calzados Picon Marina DUO Wedges in Navy

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Jun 14

Jun 14 Felipe Varela Contrast Trim Dress

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Queen Letizia, Dresses

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Jun 14 Felipe Varela Cropped Jacket

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Jun 14 Abbacino Abstract-Print Wool Scarf

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Queen Letizia, Accessories

Jun 14

Jun 14 Massimo Dutti Chunky Heel Ankle Boots

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Queen Letizia, Shoes

Jun 14

Jun 14 Carolina Herrera Contrast Wool Cape

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Queen Letizia, Outerwear

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Jun 12 Magrit Aina Sandals

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Queen Letizia, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 26 Massimo Dutti Embossed Leather High-Heel Sandals

Jul 20 Magrit Cleo Pumps in Red

Jul 20 Adolfo Dominguez Belted Dress

Jul 20 Calzados Picon Ankle-Wrap Espadrille Wedges in Black

Jul 17 Massimo Dutti Braided Nappa Leather Bag

Jul 17 Hugo Boss Seleny Slingback Mules

Jul 17 Byan Basalt Dress

Jul 14 Carolina Herrera Embroidered Tulle Top

Jul 10 Adrianna Papell Cap Sleeve Lace Midi Dress

Jul 9 Calzados Picon Palma Wedges

Jul 8 Max Mara Alcano Trousers in Sand

Jul 8 Max Mara Vandea Blazer in Sand

Jul 3 Hugo Boss Toyal2 Trousers

Jun 17 Calzados Picon Marina DUO Wedges in Navy

Jun 14 Felipe Varela Contrast Trim Dress

Jun 14 Felipe Varela Cropped Jacket

Jun 14 Abbacino Abstract-Print Wool Scarf

Jun 14 Massimo Dutti Chunky Heel Ankle Boots

Jun 14 Carolina Herrera Contrast Wool Cape

Jun 12 Magrit Aina Sandals

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