What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

Princess Ingrid Alexandra and Prince Sverre Magnus attend Norway v Senegal

June 22, 2026

June 22, 2026

Latest Find

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Maria La Rosa Calendula Clutch in Mulberry

Princess Ingrid-Alexandra, Bags

Maria La Rosa Calendula Clutch in Mulberry

Princess Ingrid-Alexandra, Bags

Princess Ingrid-Alexandra, Bags

All in Queen Mathilde

Sézane Gloria Earrings

Jul 3

Jul 3 Sézane Gloria Earrings

Queen Mathilde, Accessories, Earrings

Zimmermann Pleated Tiered Twill Midi Dress

Jun 28

Jun 28 Zimmermann Pleated Tiered Twill Midi Dress

Queen Mathilde, Dresses

Fabienne Delvigne Selina Clutch in Orange

Jun 23

Jun 23 Fabienne Delvigne Selina Clutch in Orange

Queen Mathilde, Bags

Fabienne Delvigne Colette Clutch in Pink

Jun 21

Jun 21 Fabienne Delvigne Colette Clutch in Pink

Queen Mathilde, Bags

Fabienne Delvigne Christalina Headpiece

Jun 21

Jun 21 Fabienne Delvigne Christalina Headpiece

Queen Mathilde, Hats

Fabienne Delvigne Colette Clutch in Raspberry

Jun 21

Jun 21 Fabienne Delvigne Colette Clutch in Raspberry

Queen Mathilde, Bags

Giorgio Armani La Prima Clutch in Pale Blue Satin

Jun 21

Jun 21 Giorgio Armani La Prima Clutch in Pale Blue Satin

Queen Mathilde, Bags

Giorgio Armani Scalloped High Heel Pumps in Grey Suede

Jun 21

Jun 21 Giorgio Armani Scalloped High Heel Pumps in Grey Suede

Queen Mathilde, Shoes

Fabienne Delvigne Envolée Hat

Jun 20

Jun 20 Fabienne Delvigne Envolée Hat

Queen Mathilde, Hats

Dries Van Noten V-Neck Floral Gown

Jun 13

Jun 13 Dries Van Noten V-Neck Floral Gown

Queen Mathilde, Gowns

Giorgio Armani La Prima Clutch in Pink

Jun 1

Jun 1 Giorgio Armani La Prima Clutch in Pink

Princess Elisabeth, Bags, Queen Mathilde

Brooks Cascadia 16 GTX Trainers

May 28

May 28 Brooks Cascadia 16 GTX Trainers

Queen Mathilde, Shoes

Giorgio Armani La Prima Baguette Bag in Fuchsia

May 25

May 25 Giorgio Armani La Prima Baguette Bag in Fuchsia

Queen Mathilde, Bags

Giorgio Armani Quilted Silk Jacket with Floral Print

May 25

May 25 Giorgio Armani Quilted Silk Jacket with Floral Print

Queen Mathilde, Outerwear

Diane von Furstenberg Evil Eye Clutch in Gold

May 21

May 21 Diane von Furstenberg Evil Eye Clutch in Gold

Queen Mathilde, Bags, Princess Elisabeth

Natan Couture Merri Dress in Green & Pink Floral Print

May 13

May 13 Natan Couture Merri Dress in Green & Pink Floral Print

Queen Mathilde, Dresses

Sézane x Chufy Mayla Dress

May 11

May 11 Sézane x Chufy Mayla Dress

Queen Mathilde, Dresses

Ba&Sh Tyler Top

May 10

May 10 Ba&Sh Tyler Top

Queen Mathilde, Tops

Ba&Sh Tally Skirt

May 10

May 10 Ba&Sh Tally Skirt

Queen Mathilde, Bottoms

Souvenirs de Pomme Drop Earrings

May 9

May 9 Souvenirs de Pomme Drop Earrings

Queen Mathilde, Earrings, Accessories