What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All in Queen Silvia

Apr 19

Apr 19 Kerstin Carlefalk Loopy Hat

Sarah Williams

Queen Silvia, Hats

Apr 19

Apr 19 Kerstin Carlefalk Tosca Hat

Sarah Williams

Queen Silvia, Hats

Mar 31

Mar 31 Polo Ralph Lauren Plaid Printed Blazer

Sarah Williams

Queen Silvia, Outerwear

Mar 30

Mar 30 Kenzo Flower Embroidery Jacket

Sarah Williams

Queen Silvia, Outerwear

Mar 15

Mar 15 Camilla Thulin Glenn Dress in Azur

Heaven

Queen Silvia, Dresses

Mar 15

Mar 15 Salvatore Ferragamo Carla Bow Pumps in Red Patent Leather

Heaven

Queen Silvia, Shoes

Mar 12

Mar 12 Jumperfabriken Monica Jacket

Sarah Williams

Queen Silvia, Outerwear

Mar 9

Mar 9 Christian Dior Hexagon Leather Bag

Sarah Williams

Queen Silvia, Bags

Mar 9

Mar 9 Escada Wool Pleated Dress

Sarah Williams

Queen Silvia, Dresses

Mar 2

Mar 2 Maknam Multicolored Tweed Skirt

Sarah Williams

Queen Silvia, Bottoms

Mar 2

Mar 2 Maknam Multicolored Tweed Jacket

Sarah Williams

Queen Silvia, Outerwear

Mar 2

Mar 2 Maknam Bicolored Coat

Sarah Williams

Queen Silvia, Outerwear

Feb 23

Feb 23 Escada Houndstooth Wool Blend Jacket

Sarah Williams

Queen Silvia, Outerwear

Feb 23

Feb 23 Louis Feraud I.MAGNIN Striped Jacket

Sarah Williams

Queen Silvia, Outerwear

Feb 15

Feb 15 Georg et Arend Floris Trousers in Burgundy

Heaven

Queen Silvia, Bottoms

Feb 15

Feb 15 Georg et Arend Marit Blazer in Burgundy

Heaven

Queen Silvia, Outerwear

Feb 13

Feb 13 H&M Patterned Cardigan

Sarah Williams

Queen Silvia, Outerwear

Feb 13

Feb 13 Kenzo Jungle Asia Jumper

Sarah Williams

Queen Silvia, Tops

Feb 13

Feb 13 Escada Satin Maxi Skirt

Sarah Williams

Queen Silvia, Bottoms

Feb 13

Feb 13 H&M x SWE Knit Pullover

Sarah Williams

Queen Silvia, Tops

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 19 Kerstin Carlefalk Loopy Hat

Apr 19 Kerstin Carlefalk Tosca Hat

Mar 31 Polo Ralph Lauren Plaid Printed Blazer

Mar 30 Kenzo Flower Embroidery Jacket

Mar 15 Camilla Thulin Glenn Dress in Azur

Mar 15 Salvatore Ferragamo Carla Bow Pumps in Red Patent Leather

Mar 12 Jumperfabriken Monica Jacket

Mar 9 Christian Dior Hexagon Leather Bag

Mar 9 Escada Wool Pleated Dress

Mar 2 Maknam Multicolored Tweed Skirt

Mar 2 Maknam Multicolored Tweed Jacket

Mar 2 Maknam Bicolored Coat

Feb 23 Escada Houndstooth Wool Blend Jacket

Feb 23 Louis Feraud I.MAGNIN Striped Jacket

Feb 15 Georg et Arend Floris Trousers in Burgundy

Feb 15 Georg et Arend Marit Blazer in Burgundy

Feb 13 H&M Patterned Cardigan

Feb 13 Kenzo Jungle Asia Jumper

Feb 13 Escada Satin Maxi Skirt

Feb 13 H&M x SWE Knit Pullover

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