What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 10 Valentino Coral Evening Jacket

Aug 10 Christian Dior 2844 Sunglasses

Aug 9 Akris Chaya Plaid Jacket

Aug 9 Etro Embroidered Floral Paisley Cape

Aug 9 Akris Superstripe-Print Cashmere Silk Scarf

Aug 8 Emilio Pucci Velvet Burnout Dress

Aug 8 Louis Vuitton Damier Ebe Chelsea Bag

Aug 8 Louis Vuitton Damier Ebene Boulogne 30 Shoulder Bag

Aug 8 Louis Vuitton Damier Ebene Triana Bag

Aug 8 Silvia Fiorentina Nicole Pumps

Aug 8 Salvatore Ferragamo Crocodile Leather Shoulder Bag

Aug 8 Giorgio Armani Vertical Striped Blazer

Aug 8 Anya Hindmarch Carker Bag

Aug 8 Celine Leather V-Neck Block Heel Pumps

Aug 8 Emporio Armani Striped Double-Breasted Coat

Aug 8 Gucci GG Marmont Quilted Shoulder Bag

Aug 8 Louis Vuitton Pallas 2way Bag

Aug 7 Louis Vuitton Popincourt Haut Tote Shoulder Bag

Aug 7 Theory Double Breasted Melton Boxy Jacket

Aug 7 Giorgio Armani Linen Blouse

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