What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Bottega Veneta Andiamo Clutch in Black

Princess Madeleine, Bags

Princess Madeleine, Bags

All in Shoes

Jimmy Choo Biel Wedges in Nude Patent Leather

Sep 7

Sep 7 Jimmy Choo Biel Wedges in Nude Patent Leather

Princess Claire, Shoes

Jimmy Choo Lottie Sandals in Pink Snake-Effect Leather

Sep 7

Sep 7 Jimmy Choo Lottie Sandals in Pink Snake-Effect Leather

Princess Claire, Shoes

Young Empire Jane Dress in Terraccotta

Sep 7

Sep 7 Young Empire Jane Dress in Terraccotta

Princess Claire, Shoes

Zoraide Snakeskin Details Mary Jane Pumps in Fuchsia Suede

Sep 7

Sep 7 Zoraide Snakeskin Details Mary Jane Pumps in Fuchsia Suede

Princess Claire, Shoes

Saint Laurent Candy 80 Double Knot Sandals in Black Micro Studded

Sep 7

Sep 7 Saint Laurent Candy 80 Double Knot Sandals in Black Micro Studded

Princess Maria-Olympia, Shoes

Stinaa.J Denise Pumps in Navy Suede

Sep 7

Sep 7 Stinaa.J Denise Pumps in Navy Suede

Princess Sofia, Shoes

Massimo Dutti Strappy Wedge Sandals in Black

Sep 7

Sep 7 Massimo Dutti Strappy Wedge Sandals in Black

Princess Claire, Shoes

K.JACQUES Douglas Wedges in Pul Natural leather

Sep 6

Sep 6 K.JACQUES Douglas Wedges in Pul Natural leather

Queen Maxima, Shoes

Charlotte Olympia Ella 85 Sandals in Natural

Sep 5

Sep 5 Charlotte Olympia Ella 85 Sandals in Natural

Tatiana Casiraghi, Shoes

Christian Dior J'Adior Slingback Pumps in Nude Patent Calfskin

Sep 5

Sep 5 Christian Dior J'Adior Slingback Pumps in Nude Patent Calfskin

Beatrice Casiraghi, Shoes, Princess Claire

Adidas Stan Smith Runners in White/Yellow Neon

Sep 5

Sep 5 Adidas Stan Smith Runners in White/Yellow Neon

Crown Princess Mette Marit, Shoes

Baby Dior Lambskin Leather and Sequin Ballerinas in Silver

Sep 5

Sep 5 Baby Dior Lambskin Leather and Sequin Ballerinas in Silver

Princess Gabriella, Shoes

Jimmy Choo Smokey 100 Crystal-Buckle Mules in Pink Suede

Sep 5

Sep 5 Jimmy Choo Smokey 100 Crystal-Buckle Mules in Pink Suede

Princess Claire, Shoes

Puma Cali Wedge Sneakers in White

Sep 5

Sep 5 Puma Cali Wedge Sneakers in White

Princess Catharina-Amalia, Shoes

Castaner Catalina Wedges in Tan

Sep 4

Sep 4 Castaner Catalina Wedges in Tan

Crown Princess Marie Chantal, Shoes

Nike Flex Run 2013 Lightweight Running Shoes in Grey

Sep 4

Sep 4 Nike Flex Run 2013 Lightweight Running Shoes in Grey

Crown Princess Mette Marit, Shoes

Gianvito Rossi Gianvito 105 Pumps in Navy Suede

Sep 3

Sep 3 Gianvito Rossi Gianvito 105 Pumps in Navy Suede

Queen Maxima, Shoes, Duchess of Cambridge, Princess Ariane

Gianvito Rossi Versilia 100 Sandals in Black Suede

Sep 2

Sep 2 Gianvito Rossi Versilia 100 Sandals in Black Suede

Queen Maxima, Shoes, Princess Catharina-Amalia

Nike Performance Flex Run 2015 Shoes in Atomic Pink/Hyper Orange/Opti Yellow/White

Sep 1

Sep 1 Nike Performance Flex Run 2015 Shoes in Atomic Pink/Hyper Orange/Opti Yellow/White

Princess Elisabeth, Shoes

Ancient Greek Sandals Clio Sandals in Platinum Vachetta

Aug 30

Aug 30 Ancient Greek Sandals Clio Sandals in Platinum Vachetta

Charlotte Casiraghi, Shoes