What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All in Zara Phillips

Issa Silk-crepe Gown

Apr 22

Apr 22 Issa Silk-crepe Gown

Zara Phillips, Gowns

Seraphine Colour Block Silk Maternity Gown

Apr 21

Apr 21 Seraphine Colour Block Silk Maternity Gown

Zara Phillips, Gowns

Juliette Hogan Lexington Gown

Apr 21

Apr 21 Juliette Hogan Lexington Gown

Zara Phillips, Gowns

Roksanda Washed Satin-jersey Gown

Apr 21

Apr 21 Roksanda Washed Satin-jersey Gown

Zara Phillips, Gowns

Roberto Cavalli Cutout Dress

Apr 21

Apr 21 Roberto Cavalli Cutout Dress

Zara Phillips, Dresses

Apr 21

Apr 21 Thread Silk Open Bag Dress

Zara Phillips, Dresses

Zero + MariaCornejo Contro Digital-print Stretch-Silk Dress

Apr 21

Apr 21 Zero + MariaCornejo Contro Digital-print Stretch-Silk Dress

Zara Phillips, Dresses

Bastyan Erin Embellished Neckline Dress

Apr 21

Apr 21 Bastyan Erin Embellished Neckline Dress

Zara Phillips, Dresses

Matthew Williamson Embroidered Cocktail Dress

Apr 21

Apr 21 Matthew Williamson Embroidered Cocktail Dress

Zara Phillips, Dresses

Paul & Joe Rikita Wool-blend Twill Tunic Dress

Apr 21

Apr 21 Paul & Joe Rikita Wool-blend Twill Tunic Dress

Zara Phillips, Dresses

Christopher Kane Floral Printed Silk Dress

Apr 21

Apr 21 Christopher Kane Floral Printed Silk Dress

Zara Phillips, Dresses

McQ Alexander McQueen Sculpted Peplum Satin Dress

Apr 21

Apr 21 McQ Alexander McQueen Sculpted Peplum Satin Dress

Zara Phillips, Dresses

Emmy Rebecca Pump in Jet Black Suede

Apr 21

Apr 21 Emmy Rebecca Pump in Jet Black Suede

Shoes, Zara Phillips

Katherine Hooker Elliott Coat

Apr 18

Apr 18 Katherine Hooker Elliott Coat

Zara Phillips, Outerwear

Aspinal of London Soho Bag in Deep Shine Black Croc

Apr 17

Apr 17 Aspinal of London Soho Bag in Deep Shine Black Croc

Zara Phillips, Bags

Juliette Botterill Bow Felt Percher Hat in Black

Apr 17

Apr 17 Juliette Botterill Bow Felt Percher Hat in Black

Zara Phillips, Hats

Musto x Clarks Orson Lite Shoes in Light Grey

Apr 12

Apr 12 Musto x Clarks Orson Lite Shoes in Light Grey

Zara Phillips, Shoes

Rosie Olivia Millinery Boldo Hat in Navy/Blue

Apr 12

Apr 12 Rosie Olivia Millinery Boldo Hat in Navy/Blue

Zara Phillips, Hats

Paul Costelloe Catena Handheld Clutch

Apr 12

Apr 12 Paul Costelloe Catena Handheld Clutch

Zara Phillips, Bags

Musto Portimao Lightweight Parka in Navy

Apr 12

Apr 12 Musto Portimao Lightweight Parka in Navy

Zara Phillips, Outerwear